Moving Picture World (April 1912 - June 1912)

Page scan 000939 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
000939
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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M N J. P. Chalmers, Founder. Published by Telephone call, 1343-1344 Gramercy CHALMERS PUBLISHING COMPANY, 125 E. 23rd Street (Beach Building), NEW YORK J. P. Chalmers, Sr., Pres. ; E. J. Chalmers, Sec. and Treas. ; John Wylie, Vice-Pres. and Gen. Manager. The office of the company is the address of the officers. Entered at the General Post Office in New York City as Second Class Matter. SUBSCRIPTION RATES: $3.00 per year. Post free in the United States, Mexico, Hawaii, Porto Rico' and the Philippine Islands. Canada, $3.50. Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St. (Post Bldg.), Chicago, 111. Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Three Cents per Word; Minimum Charge, 50c. Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individuals. Vol. 12 JUNE 8, 1912 No. 10 ADVERTISING FOE EXHIBITORS 924 AMONG THE EXHIBITORS 964 CALENDAR OF INDEPENDENT RELEASES (Film Supply Co.) 93S CALENDAR OF INDEPENDENT RELEASES (Universal) 93S CALENDAR OF LICENSED RELEASES. .... .940 CHICAGO LETTER 912 COMMENTS ON THE FILMS (Independent) 1)44 COMMENTS ON THE FILMS (Licensed) 942 DEATH-DEFYING FEATS OF MOVING PICTURE PLAYERS 934 DOINGS AT LOS ANGELES 913 CARBON IMPORTERS. FRORUP, L. E KIEWERT, CHAS. L. REISINGER, HUGO ... .959 .981 ELECTRICAL AND MECHANICAL SUPPLIES. BELL & HOWELL 943 BENDER, GEO 982 CHICAGO M. P. SUPPLY CO 965 CHICAGO PROJECTION CO 963 ENTERPRISE OPTICAL CO 963 FOOS GAS ENGINE CO 979 FORT WAYNE ELECTRIC CO S69 HALLBERG, J. H 981 KOERTING & MATHIESEN 953 MACKIE CO., INC 951-979 MOORE. HUBBLE CO 968 SCHNEIDER, E 951 FILM IMPORTERS AND DEALERS. INTERNATIONAL FILM TRADERS 957 FIREPROOF APPARATUS. JOHNS-MANVILLE, H. W. TRAINER, C. W FILM EXCHANGES. ACME FILM CO 954 BRADENBURG, GEO 955 CALEHUFF, CHAS 965 CLAPHAM, A. J 968 FEATURE FILM CO 957 GOLDEN GATE FILM CO 978 GREENE, W. E 979 HETZ, L 957 LAEMMLE FILM SERVICE 955 ROYAL FEATURE FILM CO 978 SPECIAL EVENT FILM CO 968 INDEPENDENT FILM MANUFACTURERS. (Releasing turongh Sales Co.) BISON '. '. . .893 CHAMPION : 961 GEM FILM CO. ..' 967 IMP CO ..951 X ESTOR : . 890 POWERS CO '. 945 REPUBLIC , -....' S90 REX UNIVERSAL FILM' CO , VICTOR FILM CO INDEX TO CONTENTS. EXCHANGE MEN MEET 911 FACTS AND COMMENTS 904 •GARDEN OF ALLAH, THE" 910 -MAY BUCKLEY 919 MOTION PICTURE EXHIBITORS' LEAGUE... 916 MOVING PICTURE EDUCATOR 920 MUSIC FOR THE PICTURE 922 .891 .965 INDEPENDENT FILM MANUFACTURERS. (Releasing through Film Supply Co. of Ajnerica.) AMERICAN '. '.894-895 CRYSTAL FILM CO ■ 980 ECLAIR ...." 953 FILM SUPPLY CO. OF AMERICA 970-977 GAUMONT 1 :.....'. .'......887 GREAT NORTHERN S92 I.I X 892 M AJESTIO 896 HELEN GARDNER TO HAVE OWN COMPANY. 917' IMPORTANT HISTORICAL SUBJECT 915 INDEPENDENT FILM STORIES 956 INDEPENDENT RELEASE DATES 972 INQUIRIES 337 LICENSED FILM STORIES 950 LICENSED RELEASE DATES 974 MANUFACTURERS' ADVANCE NOTES 931 INDEX TO ADVERTISERS. SOLAX 889 I'll A.M10USER 886 LICENSED FILM MANUFACTURERS. EDISON 900 ESSANA Y 887 KALEM 902 KLEINE 901 LUB1X 897 MELIES 983 I'ATHE FRERES 953-970-971 SEL1G VITAGRAPH ...898-899 MISCELLANEOUS. A. B. CO 966 AMERICAN SONG SLIDE & POSTER CO 974 BRADY. A 968 CARTER TICKET CO 953 CLASSIFIED ADVERTISEMENTS j 964 CORCORAN, A. J 969 DAVIS, H .' 968 EXHIBITORS' ADV. CO 968 EXHIBITORS' ADV. & SPECIALTY CO 940 HARBACH & CO. ....968 HAUSER & MAYER 968 HOKE, GEO. M ....982 ILLINOIS BLOWER & SHEET METAL CO 965 INTERNATIONAL NEWS SERVICE 968 LAVEZZI CO 965 McKENNA BROS. BRASS CO 953' MERVIN NOVELTY CO ..982 MICHIGAN CENTRAL REALTY CO 96S MIDLAND TRANSPARENCY CO 1..975 MOVING PICTURE WORLD (Bound Volume) . .980 MOVING PICTURE WORLD (Binders) 980 NATIONAL TICKET CO H7-' NATIONAL X-RAY REFLECTOR CO 951 NEWMAN MFG. CO 982 PARISIAN MFG. & RENOVATING CO 90S PHOTOPLAY AD. & SPEC. CO 975 PITTSBURGH M. P. SUPPLY CO 954 RAW FILM' SUPPLY CO 967 HOWELLi A. C •. 969 SARGENT, E. W 953 SCENARIOS WANTED 968 SMITH, L. C 969 STELZER BROS 982 STERLING NOVELTY CO. ':.....' -. . . 9119 STERN POSTER CO STREET, E. R. . .,...: TECHNIQUE OF PHOTOPLAY. .. U. S. FACTORIES CO ' VAX AXITA VOXXEGUT HARDWARE CO., OBSERVATIONS BY MAN ABOUT TOWN.. "OH, THE DREADFUL MOVING PICTURE!" .923 .905 PHOTOPLAYWRIGHT, THE 926 PROJECTION DEPARTMENT 928 ST. GEORGE AND THE DRAGON 933 SONG SLIDE RELEASES 948 STORIES OF THE FILMS (Independent) 95S STORIES OF THE FILMS (Licensed) 95* STUDIO SAUNTERINGS, by Louis Reeves Harrison 906 MOVING PICTURE MACHINE MANUFACTURERS. AMERICAN 959 EDISON 900 MOTIOGRAPH 943 POWERS 984 SIMPLEX 937 MUSICAL INSTRUMENTS. DEAGAN, J. C 963 SINN, C. E 982 WURLITZER, RUDOLPH !! 961 ZEIDLER DRUM CO 969 OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 982 ANDREWS CO., A. H 982 BENNETT, GEO 982 HARDESTY CHAIR CO 982 STEEL FURNITURE CO 982 WISCONSIN SEATING CO. 982 PROJECTION SCREENS. AMERICAN THEATER CURTAIN CO 975 INVENTORS' SPECIALTY CO 947 MIRROROIDE en 959 MOTION' PICTURE SCREEN CO .' 959 SLIDE MANUFACTURERS. BATTERSBALL & 0LS90N . 94;.. CHICAGO SONG SLIDE EXCHANGE 94S ERKER BROS 909 EXCELSIOR SLIDE CO. '.'. 948 LEVI CO ' '949 ) NIAGARA SLIDE CO H.Vj SCOTT & VAN ALTENA 14s SIMPSON, A. L 9(J3 UTILITY TRANSPARENCY CO S8t IEATURE FILMS (Relelsei hy>. ALASKA SIBERIA FILM CO . .9:19 BUFFALO BILL CO .<,i:> COLONIAL FEATURE FILM CO S93 COLUMBIA FEATURE FILM (.0 !«!7 CROWN FEATURE FILM' CO 945-967 EUREKA FEATURE FILM CO : .S96 FEATURE & EDUCATIONAL FILM CO 969 FRENCH-AMERICAN FILM CO 969 GENERAL FILM PUBLICITY & SALES CO.... 941 CHEAT NORTHERN SPECIAL FEATURE ■»TS, FILM CO... 973 ■'•"'•• HOCHSTETTiilt GO 961 ■■"'•■' INTERNATIONAL FILM DEALERS 957 .957 LENS MANUFACTURERS. BAI'SCH & LOMB I •: I ■ 1 INDIANAPOLLS. CALCIUM LIGHT CO.. NEW YORK"FIL.\I CO.! '. NORTHERN FEATURE FILM CO SUPERIOR FEATURE FILM CO I'M RNAMEXT 'FILM, -CO. . ,896 .965 955 . . ... . ..9.-.H UNIVERSAL FEATURE FILM CO. '.''' WARNER'S 'FEATURE FILM id. 968 .955 . 973 LECTURES (Prepared hy) MARION. L. M. (Miss) 969 THEATRICAL ARCHITECTS. MOVING PICTURE WORLD 978 DECORATORS' SUPPLY CO.