Moving Picture World (April 1912 - June 1912)

Page scan 0001043 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
0001043
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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M H J. P. Chalmers, Founder. Published by Telephone call, 1343-1344 Qramercy CHALMERS PUBLISHING COMPANY, 125 E. 33rd Street (Beach Building), NEW YORK J. P. Chalmers, Sr., Pres. ; E. J. Chalmers, Sec. and Treas. ; John Wylie, Vice-Pres. and Gen. Manager. The office of the company is the address of the officers. Entered at the General Post Office in New York City as Second Class Matter. SUBSCRIPTION RATES: $3.00 per year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3-5° Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St. (Post Bldg.), Chicago, I1L Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Three Cents per Word; Minimum Charge, 50c. Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individuals. Vol. 12 JUNE 15, 1912 No. 11 advertising for exhibitors 1022 calendar of independent RELEASES. .1040 CALENDAR of licensed RELEASES 1042 "CALLED BACK" (Thanhouser) 1020 CHICAGO LETTER . . ." 1012 COMMENTS ON THE FILMS (Licensed) 1026 COMMENTS ON THE FILMS (Independent) . .1027 CORRESPONDENCE 1046 DOINGS AT LOS ANGELES 1014 FACTS AND COMM'ENTS 1004 INDEPENDENT SITUATION, THE 1016 INDEPENDENT FILM STORIES 1064 CARBON IMPORTERS. FRORUP, L. E 1075 KIEWERT. CHAS. L 1081 REISINGER, HUGO 1061 ELECTRICAL & MECHANICAL EQUIPMENT. BENDER, GEO 1069 CHICAGO M. P. SUPPLY CO 1080 ENTERPRISE OPTICAL CO 1076 FOOS GAS ENGINE CO 1077 FORT WAYNE ELECTRICAL CO 1069 HALLBERG, J. H 1081 KOERTIG & MATHIESEN 1073 MACKIE CO., INC 1077-1065 SCHNEIDER, E 1076 STERN MFG. CO 1076 FILM IMPORTERS & DEALERS. ACME FILM CO 1052 INTERNATIONAL FILM TRADERS 1069 FIREPROOF APPARATUS. TRAINER, C. W 1054 FILM EXCHANGES. BRADENBURG, GEO 1054 CALEHUFF, CHAS 1079 BUCKEYE LAKE SHORE FILM CO 999 FEATURE FILM CO 1041 GREENE. W. E 1077 HETZ, L 1065 LAEMMLE FILM SERVICE 1076 ROYAL FEATURE FILM CO 1078 SUPERIOR FILM SUPPLY CO 1065 INDEPENDENT FILM MANUFACTURERS. (Sales Co.) BISON 989 CHAMPION 994 ECLAIR 1063 GEM 990 IMP 1053 NESTOR 994 POWERS 995 REX 991 SALES CO 1045 UNIVERSAL FILM CO 990991 VICTOR FILM CO 1045 INDEPENDENT FILM MANUFACTURERS. (Film Supply Co.) AMERICAN 992 COMET 1047 FILM SUPPLY CO. OF AMERICA 1043 GAUMONT 993 LUX 995 MAJESTIC 994 RELIANCE 1041 SOLAX 988 THANHOUSER 9S6-1073 INDEX TO CONTENTS. INDEPENDENT RELEASE DATES 1072 INDIANAPOLIS 1050 INQUIRIES 1028 LICENSED FILM STORIES 1056 LICENSED RELEASE DATES 1074 "LINCOLN'S GETTYSBURG ADDRESS" ( Vitagraph) 1017 LOUISVILLE, KY 1052 MANUFACTURERS' ADVANCE NOTES 1038 MOTION PICTURE EXHIBITORS' LEAGUE.. 1006 NATION'S PERIL, A (Pathe) 1013 NEW ENGLAND 1048 INDEX TO ADVERTISERS. LICENSED FILM MANUFACTURERS. EDISON 1000 ESSANAY 987 KALEM 1051-1002 KLEINE 996 LUBIN 997 MELIUS 1083 PATHE FRERES 1070-1-2 SELIG 1001 VITAGRAPH 999 MISCELLANEOUS. A. B. C. CO 10S0 AMERICAN SCHOOL OF CORRESPODNENCE. .1061 AMERICAN SONG SLIDE & POSTER CO 1074 AMUSEMENT SUPPLY CO 1041 BRADY, A 1054 CARTER TICKET CO 1073 CLASSIFIED ADVERTISEMENTS 1054 CORCORAN, A. J 106T DAVIS, H 1052 EXHIBITORS' ADVERTISING CO 1054 EXHIBITORS' ADVERTIS. & SPECIALTY CO. .1042 EXPERT I06" HACKER, M 1052 HENNEGAN & CO 1076 HAUSER & MEYER 1054 HOKE, GEO. M 1065 KENNEDY & CO 1052 INTERNATIONAL NEWS SERVICE 1066 LAVEZZI MACHINE CO 1054 McKENNA BROS. BRASS CO 1073 MENGER & RING 1079 MERVIN NOVELTY CO 1082 MICHIGAN CENTRAL REALTY CO 1080 MIDLAND TRANSPARENCY CO 1079 NATIONAL TICKET CO 1072 NATIONAL X-RAY REFLECTOR 1053 NEWMAN MFG. CO 1082 N Y STATE EXHIBITORS' ASSOCIATION. .1035 PARISIAN FILM RENOVATING & MFG. CO.. 1080 PEOPLES THEATER 1079 PITTSBURG M. P. SUPPLY CO 1054 RAW FILM SUPPLY CO 1067 ROWELL, A. C 1042 SARGENT. E. W 1073 SCENARIOS WANTED 1080 STEBBINS. C. M 1052 STERN POSTER CO '. 1061 TECHNIQUE OF THE PHOTOPLAY 1079 THOMAS. A. G 1080 THREE IN ONE OIL CO 107o WHYTE WHITMAN CO 10S0 WILLIAMS. J. D. CO 1041 ZENITH MANUFACTURING CO 1067 LENS MANUFACTURERS. GTJNDLAOH MANHATTAN CO 1067 LECTURERS. MARION, L. M 1065 PHILADELPHIA 1046 PHOTOPLAYWRIGHT, THE 1024 PITTSBURGH 1050 PROJECTION DEPARTMENT 1030 RETURN OF WILLIAM MARR, THE (Essanay) 1019 ST. LOUIS, MO 1050 SONG SLIDE RELEASES 1044 STORIES OF THE FILMS (Independent) 1064, STORIES OF THE FILMS (Licensed) 1056 STUDIO SAUNTERINGS, by Louis Reeves Harrison 1007 UNIVERSAL ISSUES STRONG PROGRAM 1036 MOVING PICTURE MACHINE MANUFACTURERS. AMERICAN 1075 EDISON 1000 MOTIOGRAPH 1057 POWERS CAMERAGRAPH 1084 SIMPLEX 1040 MUSICAL INSTRUMENTS. DEAGAN, J. C 1069 GENTEL, ALBERT 1055 SINN, C. E 1082 WURLITZER, RUDOLPH 1061 ZEIDLER DRUM CO 106S OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 1082 ANDREWS, A. H 1082 BENNETT, GEO 1082 HARDESTY CHAIR CO 1082 STEEL FURNITURE CO 1082 STAFFORD, E. H 1082 WISCONSIN LUMBER CO 1082 PROJECTION SCREENS. AMERICAN THEATER CURTAIN CO 1055 INVENTORS' SPECIALTY CO 1057 MIRROROIDE CO 1075 MOTION PICTURE SCREEN CO 1075 SONG & ADVERTISING SLIDE MANUFACTURERS. BATTERSHALL & OLESON 1044 CHICAGO SONG SLIDE EXCHANGE 1044 CLAPHAM, A. J 1067 KANSAS CITY SLIDE CO 1065 LEVI CO 1044 SCOTT & VAN ALTENA CO 1044 SIMPSON, A. L 1069 UTILITY TRANSPARENCY CO 996 FEATURE FILMS (released by). ALASKA-SIBERIAN FILM CO 1049 BUFFALO BILL CO 1059 CROWN FEATURE FILM CO 1059 FEATURE & EDUCATIONAL FILM CO 1052 FRENCH-AMERICAN FILM CO 1052 GARDENER. HELEN, FILM CO 998 GARDEN OF ALLAH FILM CO 1055 GENERAL F. P. & SALES CO 1078 GREAT NORTHERN SPEC. FEAT. FILM CO.. 1065 INTERNATIONAL FILM TRADERS 1069 KELLMAN'S FEATURES 1080 NEW YORK FILM CO 1080 SALT CITY FEATURE FILM CO 1079 SUPERIOR FEATURE FILM CO 1077 TOURNAMENT FILM CO 1069 UNIVERSAL FEATURE FILM CO 1076 WARNER FEATURE FILM CO 1073 THEATRICAL ARCHITECTS. CRANE, C. H 1052 DECORATORS' SUPPLY CO 1041