Moving Picture World (April 1912 - June 1912)

Page scan 0001191 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
0001191
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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THE MOVING PICTURE WORLD "5i FIL "GENUINELY INDEPENDENT" SUPPLY OF AMERICA CO. HERBERT BLACHE President INGVALD C. OES Vice-Pres. WE DO NOT OPERATE EXCHANGES. HARRY R. RAVER Sec'y and Gen. Mgr. C. J. HITE Secretary OFFERING A PROGRAM OF ESTABLISHED REPUTATION, DISTRIBUTED ON MERIT ALONE. AGENCIES NOW BEING GRANTED in every section of America and Canada not already provided for. Applicants must meet requirements as to character, executive ability and financial standing subject to most rigid investigation. OUR PROGRAM SAFE AND SURE The products of the oldest and most prominent makers, each striving to surpass the other and each representing an actual investment in Laboratories and Studios, are included in the following: MONDAY American All Star Comet TUESDAY Thanhouser Majestic Gaumont WEDNESDAY Reliance Solax Gaumont Weekly American THURSDAY American All Star Gaumont _ FRIDAY Thanhouser Solax Lux SATURDAY Great Northern Reliance Comet SUNDAY Thanhouser Majestic EXCHANGES NOW £ ESTABLISHED CANADA. Canadian Film Exchange, Calgary, Alberta. Canadian Film Exchange, Toronto, Ontario. Gaumont Co. of Canada, Ltd., 154 St. Catherine St., Montreal. Gaumont Co. of Canada, Ltd., 4 Queen Street, Toronto, Ontario. Gaumont Co. of Canada, Ltd., Winnipeg, Manitoba. CALIFORNIA. California Film Exchange, 514 S. Los Angeles St., Los Angeles. California Film Exchange, 54 Seventh Street, San Francisco. DISTRICT OF COLUMBIA. Mutual Film Corporation, 428 Ninth Street, N. W., Washington. GEORGIA. Mutual Film Corporation, 81 Marietta Street, Atlanta. ILLINOIS. Anti Trust Film Company, 128 W. Lake Street, Chicago. H. & H. Film Service, 98 Jackson Boulevard, Chicago. 6 No. 5tl * IOWA. Majestic Film Service (I 216 No. 5th Avenue, Chicago. H. & H. Film Service, Des Moines. LOUISIANA. Mutual Film Corporation, 729 Maison Blanche Bldg., New Orleans. MASSACHUSETTS. Continental Film Company, 32 Boylston Street, Boston. MONTANA. Pacific Film Exchange, Butte. MARYLAND. Mutual Film Corporation, 428 Ninth St., N. W., Washington, D. C. MICHIGAN. Cadillac Film Company, 92 Griswold Street, Detroit, Michigan. Michigan Film & Supply Company, 97 Woodward Avenue, Detroit. MISSOURI. Western Film Exchange, 15 West 10th Street, Kansas City. NEBRASKA. Progressive Film Exchange, 1417 Farnam Street, Omaha. NEW YORK. Western Film Exchange, 145 West 45th Street, New York City. OREGON. Progressive Investment Company, 84 Seventh Street, Portland. OHIO. Buckeye Lake Shore Film Company, 422 North High St., Columbus. Lake Shore Film & Supply Co., 106 Prospect Avenue, Cleveland. PENNSYLVANIA. Pittsburg Photoplay Company, 412 Ferry Street, Pittsburg. Interstate Films Company, 44 North Ninth Street, Philadelphia. TEXAS. Mutual Film Corporation, 150954 Main Street, Dallas. WASHINGTON. Pacific Film Exchange, Globe Block, Seattle. WISCONSIN. Western Film Exchange, 307 Enterprise Building, Milwaukee. READ EVERY ANNOUNCEMENT BEARING THIS TRADEMARK. The user thereof is an authorized member of this Company, All communications should be addressed: Film Supply Co. of America Executive Offices: 133-135 West 44th St., N. Y.