Moving Picture World (Oct-Dec 1913)

Page scan 000710 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1913
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1913)
Leaf #:
000710
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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694 THE MOVING PICTURE WORLD . "CONGRAT OUR New York office has been throbbing with exciting events ever since the announcement of our enormous $250,000 national advertising campaign. Some great big things have been happening, and we will tell you about them as soon as possible. Meanwhile Universal exchanges and exhibitors are the happiest people in the world, not only on account of our great advertising campaign but because of the superb quality of all our recent releases. A Few Brief Extracts from Enthusiastic California Film Exchange: — "We congratulate you for starting this campaign. It will greatly benefit all Universal exhibitors." Interstate Films Co., Philadelphia: — "We cannot say too much in praise of your efforts. It is a great idea." Laemmle Film Service, Chicago: — it keeps us guessing what wonflerful thing you will do next. You \v(rk and scheme and do things while others snooze. Congratulations." Standard Film Exchange, Chicago: — "The quality of Universal films is now so good that you can well afford to enter strongest kind of advertising campaign. The goods will more than back up your ads." Cincinnati Buckeye Film Exchange:— '''It's immense. Congratulations!" Wm. H. Swanson Film Co., Denver: — "It will unquestionably create world-wide demand for Universal films and benefit all Universal exhibitors." Canadian Film Exchange, Toronto: — "Biggest thing ever pulled oflf." Detroit Universal Film Co. : — "A glorious thing. Universal quality .cads them all." Universal Film & Supply Co., Kansas City; — "This stupendous appro,,riation most astounding advance step ever taken by any film concern." :-n^di3n Film Exchange, Mon•^rpil: — ''Not surprised. It is the Universal's method always to be .n iixMit. " Congratulations on Capt. Kidd" are pouring in. The first telegram came from the Central Film Service Co., of Indianapolis, saying: — "Just ran oS Capt. Kidd. Heartiest congratulations. Most wonderful picture have ever seen." Others of similar character have been coming in constantly. If you have not seen Capt. Kidd you have missed a feature that is simply marvelous. Look it up. g^ ^'''-^^.ir^ .Jbl UNIVERSAL FILM CARL LAEMMLE, President MECCA BUILDING BROADWAY