Moving Picture World (Jan-Mar 1914)

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THE MOVING PICTURE WORLD 1047 ^*ct^^. (universal) Big News! 1 he Lniversal Film Manufacturing Company herewith makes the surprising announcement that it is going to release "S ^^^ LARS! amson Six Reels through the regular Universal exchanges; that tt will have to charge the exchanges the highest price ever charged for film; that the excfianges in turn will have to get a record price from theatres; and that the theatres will have to RAISE THEIR PRICE OF ADMISSION in order to make a big profit. In thus releasing the greatest six-reeler of years, so that Universal exhibitors can derive the first benefit, we are literally handing such exhibitors a fortune on a gold platter. All we ask in return is that NO THEATRE EXHIBIT "SAMSON" FOR LESS THAN A TWENTY -FIVE-CENT ADMISSION FEE! We further ask every exhibitor to wire or write to the nearest Universal exchange, THIS VERY MINUTE, and make application for a booking of "SAMSON." Show your appreciation of this revolutionary handling of a 6-reel masterpiece and WATCH FOR FURTHER PARTICU