Moving Picture World (Jul-Sep 1914)

Page scan 000331 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1914
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1914)
Leaf #:
000331
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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THE MOVING PICTURE WORLD 313 THE PHANTOSCOPE Motion pictures for demonstration and instruction. They buy it for the service it gives them. American Tobacco Co. American Coal Products Co. Al Bartlett Film Mfg. Co. Atlantic Screw Works. Barber Asphalt Paving Co. Barret Mfg. Co., N. Y. Barret Mfg. Co., Ala. Barret Mfg. Co., Chicago. C. R. Baird Co. The Battle Creek Sanitarium. Columbian Optical Co. Cincinnati Motion Picture Co. Cellulose Planchon, Inc. Comet Film Co. The C. R. Film Co. C. & I. Film Mfg. Co. The Coburn Trolley Track Mfg. Co. Columbus Theatre Equipment Co. The Claric's Shop. The Columbia Feature Film Co. Daines & Nickels. Eyton Kinetograph Co. 'Educational Film Co. Parish Art Store. General Film Co. Grand Trunk Pacific Ry. The Holt Feature Film Co. Harold Ives Co., Inc. Industrial & Domestic Film Co. Industrial & Educational Film Co. Knickerbocker Film Mfg. Co. Laeramle Film Service. Larkin Co., Buffalo. Lehigh Portland Cement Co. Magnet Fifm Mfg. Co. Mutual Film Corporation, N. Y. Mutual Film Corporation, Canada. Advertisers' Motion Picture Weekly. Oshkosh Feature Film Co. The Pastime Amusement Co. Pacific Film Mfg. Co. Papier Brothers. Pennsylvania Ry. Co. National Lead Co. Phelps Can Co. Progressive Film Co. Royal Photo Film Co. Runyan Advertising & Sales Co. Raths & Seavoit. Repass, Harries & Co. Superior Film Mfg. Co. St. Louis Motion Picture Co. The Social Service League of Mont. Smalhvood Film Corporation. Theatre Supply Co. L'. "S. Film Co. L'nited Shoe Machinery Co. Washington Film Exchange. Washington Railway & Electric Co. Young's Studio. Alabama Polytechnic Institute. Agricultural & Mech. College, of Texas. Culver Military Academy. Georgia State College of Agriculture. Howard University. Iowa State College Mech. Arts. International Health Commission. Kansas State Agricultural College. Lewiston State Normal School. Louisiana State University. Michigan State University. North Dakota Agricultural Col. Ohio State University. N. Y. State College of Agriculture. Oregon Agricultural College. Purdue University. Pennsylvania State College. State L'niversity of W. Va. South Carolina State College. L'niversity of Oregon. Utah Agricultural College. University of Alabama. University of Nebraska. University of Wyoming. Agricultural Experiment Stations. Virginia Agricultural Exp. Sta. Phantoscope Mfg. Co. Bond Building; Washington, D. C. The Ught Which Does Not Interfere With Projection The day of the dark theatre has passed. This is due primarily to the perfection of the EYE COMFORT LIGHTING System. This system is neither an imitation nor a substitute. It is based on fundamental principles discovered by us and proven by long practice to be absolutely correct. It is the original indirect lighting. Indirect Light does not interfere with the clearness of the picture on the screen. It has no glare and does not distract attention from the pictures or cause headaches. It lights the house evenly so that every one can locate a seat and reach it without any confusion or noise. It relieves eyestrain when one looks awaj from the pictures because it greatly lessens the harsh contrast between the brightly lighted screen and the otherwise dark house. The Eye Comfort Lighting System is so good and so successful that it is imitated. But these imitations, which are offered you because they are "cheap," lack the powerful onepiece silvered mirror X-RAY EYE COMFORT reflectors which control and direct the light by their scientific design and evenly light the house. These are the most powerful reflectors made and require less current than any others. Fill in the blank below and allow our engineers to lay out a plan for lighting your theatre. This won't cost you a cent and does not obligate you in any way. But it will tell you exactly how much EYE COMFORT LIGHTING for your theatre would cost. Distance Screen to Rear of Auditorium Ceiling Height W^idth of House Height Under Balcony Distance Rear Auditorium to Front of Balcony Name NATIONAL X-RAY REFLECTOR CO. CHICAGO NEW YORK 235 W. Jackson Blvd. 6 East 39th St.