Moving Picture World (Jan-Mar 1915)

Page scan 000792 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jan-Mar 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Mar 1915)
Leaf #:
000792
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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762 ^^^ THE MOVING PICTURE WORLD I I ' 1 >■ I ■■ .. A L. L. I A IM O January 30, 1915 <^P'5«=^ "YOU CANT DO IT!!!" You can't expect people to come into your theatre unless you give them a thundering good reason why they ought to come in. The only reason is a good show, and a good show can only be given by a good film. We don't know anything about the other fellows' film but we do know that you can give a money-getting show — the show with the reason — with the features on the Alliance Programme. Don't expect to pack your theatre unless you ofifer the public a reason to come in because — "YOU CANT DO IT!!!" OUR LIST OF REASONS "THE CHOCOLATE SOLDIER" with ORIGINAL ALL STAR BROADWAY CAST "IN THE SHADOW" with GORDON DE MAINE and WM. A. WILLIAMS "THE LAST CHAPTER" with CARLYLE BLACKWELL "THE TRUTH WAGON" with MAX FIGMAN and LOLITA ROBERTSON "THE LAST EGYPTIAN" with J. FARRELL McDONALD and VIVIAN REED "HEARTS AND FLOWERS" with MRS. THOMAS WHIFFEN "THE MAN WHO COULD NOT LOSE" with CARLYLE BLACKWELL "THE HOOSIER SCHOOLMASTER" withlMAX FIGMAN and LOLITA ROBERTSON "WHEN FATE LEADS TRUMP" with OCTAVIA HANDWORTH "THE KEY TO YESTERDAY" with CARLYLE BLACKWELL "THE PATH FORBIDDEN" with OCTAVIA HANDWORTH "AT THE OLD CROSS ROADS" with ESTHA WILLIAMS EXCHANGES ALLIANCE FILM SERVICE (A. A. Weiland, Gen. Mjfr.) Pittsburgh office, 115 Fourth Ave., serves Ohio, Western Pennsylavania and West Virginia. Cincinnati office, 224y2 Fourth St., serves Western and Southern Ohio* Kentucky and Southwestern parts of Virginia. ALL THEATRES FILM AND ACCESSORY CO.. INC., Owners of Alliance Exchanges. New York State. Buffalo office, 18 Chapin Block; New York City office, 126 West 46th St.; M. F. Tobias, Gen. Mgr. ALLIANCE FILM SERVICE, controlled by Eastern Feature Film Co., Inc., 57 Church St., Boston, Mass. New England. ALLIANCE FEATURE FILM SERVICE, controlled by Mecca Feature Film Co.. 130 West 46th St. Northern New Jersey. ELECTRIC THEATRE SUPPLY CO.. Vine and 13th Sts.. Philadelphia, Pa. Southern New Jersey, Eastern Pennsylvania, Maryland, Delaware. District of Columbia and Virginia. CASINO FEATURE FILM CO., Dime Savings Bank Bldg., Detroit, Mich. Michigan. ALLIANCE FILM CO. OF TEXAS, 1905^ Commerce St., Dallas, Texas. Texas, Oklahoma, Louisiana, Arkansas. HYBAR FILM CORP., Forsythe Building, Atlanta. Ga. Georgia, Alabama, Mississippi, Tennessee. Florida, North and South Carolina. CELEBRATED PLAYERS FILM CO., 64 West Randolph St., Chicago, III. Illinois and Indiana. NAT A. MAGNER CO., Pacific BIdg., San Francisco, CaL; 218 Superba Theatre Bldg., Los Angeles, Cal. California, Nevada and Arizona. DES MOINES FILM SUPPLY CO., 218 Utica Bldg., De» Moines, la. Iowa. MONARCH FEATURE FILM CO.. 12th and Wyandotte Sts., Kansas City, Mo. Missouri. Kansas and Nebraska. ZENITH FEATURE FILM CO., Lyceum Bldg., Duluth, Minn, Minnesota, North and South Dakota and Wisconsin. Milwaukee Office, 407 Manhattan Building. ALLIANCE FILM SERVICE, controlled by Noted Players Feature Film Co., 613 New Birks Bldg., MontreaL Jas. D. Goldie, Gen. Mgr. Canada. ALLIANCE PROGRAMME FEATURE SERVICE. Exchanges located at 710 Northwestern Bank Bldg., Portland, Ore.; 1214 Third Ave., Seattle, Wash.; 809 Trent St., Spokane, Wash.; 27 N. Park St., Butte. Mont.; 607 Ideal Bldg., Denver, Col. Supplying States of Washing:ton. Oregon. Montana. Idaho. Wyomingr, Colorado, Utah and New Mexico. M ALLIANCE FILMS CORP., 126 West 46tli St., N.Y.C. ^ Tp'^ !2? ««=^ 1 m % bil