Moving Picture World (Jan-Mar 1915)

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March 20, 1915 THE MOVING PICTURE WORLD 1811 HOWS THIS FOR SUCCESS? This surely is convincing proof that Kriterion Service is the long sought for motion pictures. The kindthat had to come on the market to satisfy the demand. The great popularity of motion pictures themselves has permitted anything that has been made to get by. That day is over. Merit and nothing but merit counts. And if the pictures have this merit, nothing in the world can stop them from being successful. Kriterion has hit the keynote. Right from the jump they have gone hand in hand with success. Here Are a Few Messages that Prove These Assertions: When the Indianapolis Kriterion Film Service opened, Mr. Dressner, manager of that exchange, wired us : "In the first hour open this morning, signed up two largest theatres in this territory." Buffalo sent just as good news when they wrote : "Kriterion pictures in this territory are a success without a doubt. Signing 'em up better than two a day." Chicago in a very few words explained their phenomenal success : "Kriterion crying need. Success on every hand." Mr. Steen from Philadelphia in his usual "quick action" way got right on the long distance phone and said: "Enter our order for the third print of everything." From St. Louis, Mr. Cotter informed us: "Kriterion hitting the high spots, everybody wants it." "Live-Wire" Fred Meyer of Minneapolis in a few words told a volume : "Kriterion Service having unprecedented success. This morning ten orders by wire alone; many more by mail." To quote what all the other offices had to say would but merely be adding to these strong statements. But Then, Why Shouldn't Kriterion Be a Success? It has brains. It has the pictures and it has the players. Tliere is MR. B. E. CLEMENTS at the business head as general manager and vice-president. Mr. Clements knows every little angle of the game and has been in it since its inception. He has mastered some of the biggest problems the business has presented. He has proven a genius in the executive end of the industry. \ MR. A. M. KENNEDY as general manager of productions is making pictures for the Kriterion Service that actually make Kriterion live up to its name and bear out its slogan: "Decidedly Distinctive." There isn't a man in the motion picture business that doesn't know of the achievements of Mr. Kennedy, Travel With Success, Get in Touch with Any of These Exchanges Manhattan Kriterion Film Exchange, 730 7th Ave., 48th St. and 7th Ave., 6th floor. New York City. Phone: Bryant 1026-1027. Chicago Kriterion Film Service^ 3rd floor. Mailers Bldg., 5 So. Wabash Ave., Chicago, m. Phone: Central 7934. Criterion Film Co., 1309 Vine St., Philadelphia, Pa. Phone: Walnut 324. Criterion Film Co., 710 E. Baltimore St., Baltimore, Md. Phone: St. Paul 3864. Kriterion Co-operative Service Co., 1104 Superior Ave., East, Cleveland, O. Western Kriterion Film Service, Produce Exchange Bldg., Sixtii St. and First Ave., North, Minneapolis, Minn. Empire Kriterion Film Exchange, 39 Erie St., Buffalo. N. y. Phone: Seneca 3666, Indianapolis Kriterion Film Service, 129 West Washington St., Indianapolis, Ind. Phone Main 1737. California Kriterion Film Exchange, 111 Golden Gate, San Francisco. Cal. California Olive St. Kriterion Film Service, 734 Los Angeles, Cal. So. St. Louis Kriterion Film Service, 3217 Locust St., St. Louis, Mo. Phone Beaumont 254. Pittsburgh Kriterion burgh, Pa. Film Service, Pitts Colorado Kriterion Film Service, Denver, Col. Kansas City Kriterion Film Service, Kan sas City, Mo. New England Kriterion Film Service, Boston, Mass. Kriterion Co-operative Service, Columbus, O. Kriterion Co-operative Service Co., Cincin nati, O. Detroit Kriterion Film Service, Detroit, Mich. Atlanta Kriterion Film Service, Atlanta, Ga, Dallas Kriterion Film Service, Dallas, Texas. Washington Kriterion Film Service, Seattle, Washington. KRITERIDN 1600 Broadway, New York City