Moving Picture World (April-June 1915)

Page scan 000323 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April-June 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Apr-Jun 1915)
Leaf #:
000323
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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.\piil ;U. I'M 5 THE MOVING PICTURE WORLD 303 lllllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllH SURE SIGNS Of SUCCESS When those petty schemers who prey on the popularity of a big Company's proposition come out and deliberately use that big Company's thunder, it is convincing proof that that Company must be big or its thunder would not be worth using. Petty pirates are at work using the name "KRITERION" in connection with motion picture enterprises that have absolutely no connection with the KRITERION FILM CORPORATION which issues the "DECIDEDLY DISTINCTIVE KRITERION SERVICE" They are not fooling the exhibitor who has been watching the growth of "KRITERION" and its releases. These concerns are foisting a few commercial reels on a few unsuspecting theatre own KRITERION pictures all over the count have nothing but the name — they cannot honest KRitERION way. A WORD OF WARNING rs. But, with the fame that is preceding y, it is evident that these petty pirates deliver the KRITERION goods in the is all that this is intended to be to those exhibitors who really want the high-cla«s "KRITERION SERVICE." We advise them if they are in doubt, to first write this office and we will refer their inquiry to the proper exchange. WATCH YOUR STEP ANY OF THESE EXCHANGES WILL SEE THAT YOU GET WHAT YOU WANT: Manhattan Kriterion Film Exchange, 730 7th Ave., 48th St. and 7th Ave., 6th floor. New York City. Phone: Bryant 1026-7. Chicago Kriterion Film Service. Mailers Building, S South Wabash Ave., Chicago, III. Phone; Randolph 2581-2. St. Louis Kriterion Film Service, 3217 Locust Street, St. Louis, Mo. Phone: Bomont 254. Western Kriterion Film Service, Produce Exchange Building, 6th and 1st Sts., N., Minneapolis, Minn. Phones: N. W. Nicollet 3017; Tri-State Center 3453. Criterion Film Co., 1309 Vine Street, Philadelphia, Pa. Phone: Walnut 324. Criterion Film Co., 710 E. Baltimore St., Baltimore, Md. Phone: St. Paul 3864. Criterion Film Co., Inc., 66 Market St., Wilkes-Barre, Pa. Kriterion Co-Operative Service Co., 1104 Superior Ave., E., Cleveland, Ohio. Phone: Prospect 1235. Indianapolis Kriterion Film Service, 129 W. Washington St., Indianapolis, Ind. Phone: Main 1737. Empire Kriterion Film Exchange, 39 Erie St., Buffalo, N. Y. Phone: Seneca .i666. New England Kriterion Film Service, 611 Washington St., Boston, Mass. California Kriterion Film Exchange, 734 So. Olive St., Los Angeles, Cal. California Kriterion Film Exchange, 111 Golden Gate Ave., San Francisco, Cal. Detroit Kriterion Film Service, 183 Jefferson Ave., Detroit, Mich. Toledo Kriterion Film Service, 428 Hu roil St., Toledo. Ohio Pittsburgh Kriterion Film Service. Pittsburgh, Pa. Colorado Kriterion Film Service, Denver, Colo. Washington Kriterion Film Service, Seattle, Wash. Kansas City Kriterion Film Service Kansas City, Mo. Kriterion Co-Operative Service, Columbus, Ohio. Kriterion Co-Operative Service Co., Cincinnati, O. Atlanta Kriterion Film Service, Atlanta, Ga. Dallas Kriterion Film Service, Dallas, Texas. KRITERIDN 1600 Broadway New York City iiiiiiiiiiiiiiiiiiii^^^^^^^^^^^^^^^ iiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiii n