Moving Picture World (April-June 1915)

Record Details:

Title:
Moving Picture World
Date:
April-June 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Apr-Jun 1915)
Leaf #:
0001302
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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1228 THE MOVING PICTURE WORLD May 22, 1915 i fm^MfMnM, 'THE GODDESS" The Reviewer of the Dramatic Mirror is kind enough to say of the initial presentation of "The Goddess" at the Vitagraph Theatre : — "The Vitagraph Company need not feel the slightest trepidation for the success of this, their first invasion of the serial field, for — judging from the introductory episodes, this picture will undoubtedly prove to be the greatest serial that has yet been produced. In the first place it has for a foundation a great big idea, and secondly — it is decidedly di£Ferent from anything that has ever before been attempted. These two facts alone are enough to establish its success." Mr. Reviewer merely reiterates our belief, which we have told you many times before. The merit of the story is guaranteed by Gouvemeur Morris and Charles W. Goddard and we need say no more than that the direction is by Ralph W. Ince with Anita Stewart and Earle Williams in the leading roles with publicity galore in all the leading newspapers. Don't be the last: — Be the first man in your town to book "The Goddess" : — Through any ofiFice of the General Film Company. THE VITAGRAPH COMPANY OF AMERICA 1 ^ ri t> M tv M ^ m t> m t> m t^ n t> m t> m t} n t> i'^