Moving Picture World (Jul-Sep 1915)

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Tulv 10, 1915 THE MOVING PICTURE WORLD 373 ^ RADIUM GOLD FIBRE SCREENS No sensible woman would trim her expensive silk dress with cheesecloth. No sensible man would equip a high priced automobile with pasteboard tires. — And yet there are motion picture theatres where expensive and elegant equipment is failing to bring its full return largely because those in charge are thoughtlessly placing themselves in the same class as the woman with the silk-cheesecloth dress and the man with the pasteboard auto tires. These theatres are the ones in which any makeshift sheet or curtain is considered good enough to bring out the projected picture — which has cost thousands of dollars to make and more thousands of of dollars to house. Eventually, every picture theatre in existence will use a screen scientifically prepared — and, because of its superior merit, the RADIUM GOLD FIBRE SCREEN will be the one most in evidence. Radium Gold Fibre Screens have won their spurs. For years they have been giving satisfaction in the foremost motion picture theatres in the country. The Million Dollar Strand, New York City, has used one since the day it opened. The same perfect screen which has been an important factor in the Strand's success is at your command — for "We Make But One Grade — and That's the Best." A Radium Gold Fibre .Screen is a possibility for any exhibitor who honestly wants one. Let us explain our new sales plan. Write Today for Sample and Price Address us RADIUM GOLD FIBRE SCREEN, Inc. 220 West 42d Street, New York City Perfect Projection Results