Moving Picture World (Jul-Sep 1915)

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1915)
Leaf #:
000409
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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July 10, 1915 THE MOVING PICTURE WORLD 377 MUTUAL MASTER PICTURES "I cannot express my praise for these films enough" JOSEPH H. MARSHALL The National Theatre Sioux City, Iowa NATIONAL AMUSEMENT CO. 509-511 Nebraska Street SIOUX CITY, IOWA May 10, 1915. The Mutual Film Corporation, Omaha, Nebr. Dear Mr. C. W. Taylor:— In regard to the Mutual Masterpictures I want to say a word or two. I have played "The Quest'* and "The Outcast," the first at the opening of the National Theatre. "The Quest" is one of the greatest pictures that was ever shown on a screen, the photography is just as steady as a rock. "The Outcast" is wonderful. I have played a great many features, but I do not think there is any that are any better than these two. "A Man's Prerogative,'* "On the Night Stage," "Captain Macklin," "The Cup of Life," "A Child of God" and "Enoch Arden" are very good and rank next in line to "The Quest" and "The Outcast." WHAT PRICE WILL YOU GIVE ME ON A RETURN ENGAGEMENT OF "THE QUEST" AND "THE OUTCAST"? As I said before, I think the Mutual Masterpictures that I have run so far, are as good as any features that are on the market today and a GREAT deal better than some that are counted as features. I CANNOT EXPRESS MY PRAISE FOR THESE FILMS ENOUGH, AND ONLY HOPE THAT OTHER EXHIBITORS WILL SEE IT IN THE SAME WAY I DO AND BOOST THE MUTUAL MASTERPICTURES, BECAUSE IT IS TO THE INTEREST OF EVERYONE IN THE BUSINESS TO GIVE THE PUBLIC THE BEST. Another Proof of Success Kindly let me hear from you in regard to playing a return on those two I mention. Yours for continued success with the Mutual Masterpictures The National Theatre, JOS. H. MARSHALL (signed). Why does Mr. Marshall want to book Mutual Masterpictures for "return engagements?" Because the S. R. 0. sign prevented many of his patrons, who desired to do so, from seeing the first performances and naturally they demanded a second showing. After all the proof of the picture is in the box office. We have hundreds of such letters in our files. FOLLOWING ARE THE MUTUAL MASTERPICTURES RELEASED TO DATE: THE QUEST THE LOST HOUSE THE OUTCAST THE DEVIL THE OUTLAW'S REVENGE ENOCH ARDEN A MAN AND HIS MATE ON THE NIGHT STAGE MAN'S PREROGATIVE CAPTAIN MACKLIN THE CUP OF LIFE A CHILD OF GOD THE ABSENTEE THE VICTIM RUMPELSTILTSKIN STRATHMORE THE LURE OF THE MASK GOD'S WITNESS GHOSTS THE FAILURE THE DARKENING TRAIL THE LONESOME HEART THE PATRIOT AND THE SPY HER SHATTERED IDOL UP FROM THE DEPTHS THE REWARD THE FLYING TWINS Next Mutual Masterpicture Release The Beautiful Society Drama SECRETARY OF FRIVOLOUS AFFAIRS Produced by the American Film Manufacturing Company A Four Act Feature Starring MAY ALLISON and HAROLD LOCKWOOD Book through any of the Mutual Branch Offices MUTUAL FILM CORPORATION, 71 W. 23d Street, New York City