Moving Picture World (Jul-Sep 1915)

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1915)
Leaf #:
000417
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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July 10, 1915 THE MOVING PICTURE WORLD 385 A HARVEST for INDEPENDENT EXCHANGES AND STATE. RIGHT BUYERS BEGINNING Sept. 15th we will release one Five-Reel Feature and Two One-Reel, or One Two-Reel Subjects each month. We will release directly to the Independent Exchange, selling prints to each zone, at the extremely low price of Six Cents per foot, made possible by the elimination of the profits usually made by middlemen, including sales agents and others. When we make a sale on any subject, we will be through with the picture insofar as the territory sold is concerned. EVERY NICKEL WHICH THAT PICTURE MAKES, FOR ALL TIME, WILL ADD TO THE PURCHASER'S PROFIT. Twelve days' booking on any picture will return to the purchaser the cost of the print. SURELY THIS IS A GOLDEN OPPORTUNITY! ' All our Features will have wellknown stars. They will be produced by wellknown directors. The LIBERTY STANDARD of photography and well-known stories will make them PERFECT BOX OFFICE MAGNETS New Features of Quality Direct from Manufacturer To Distributor Sold Outright by Zones at 6 CENTS Per Foot WIRE US YOUR ORDER FOR THE STATE OR STATES YOU WISH TO PURCHASE ! LIBERTY MOTION PICTURE CO. CAPACITY 1,000,000 FEET PER WEEK J B. MUSTIN, General Manager 20 TO 52 EAST HERMAN ST., GERMANTOWN, PHILADELPHIA, PA.