Moving Picture World (Jul-Sep 1915)

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1915)
Leaf #:
000431
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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July 10, 1915 THE MOVING PICTURE WORLD 395 "MOVIE FANS" enjoy the refreshing atmosphere provided by lurjeyanl Ventilating Fans Decreased attendance is particularly noticeable as the warm weather advances and Movie Fans refuse to sit in hot, stuffy, and ill-ventilated houses. They demand fresh air. What must be done to offset the loss in box office receipts? There's just one solution — Install Sturtevant Fans. Sturtevant Air Washers installed in connection with Sturtevant Fans will wash and cool all air supplied to the building. Why not keep the air in your theatre cool and fresh? Send us details as to size of your theatre, gallery, seating capacity, doors, windows, etc., and draw a rough floor plan. Our engineers will make recommendations without putting you under any obligation. B. F. STURTEVANT COMPANY Hyde Park, Boston, Mass. and all principal cities Largest manufacturers or Fans, Healing and Ventilating Apparatus in the world Saves $32 a Week With WuRUlZER One-Man Orchestra Mr. Gervers, Manager of Aragon Theatre, Cincinnati, says : "Saves me $32 a week. Surely does bring crowds. Patrons tell me they enjoy Music and that it is a feature of my show." f A Wurlitzer Orchestra plays Symphony Orchestra, Pipe Organ and every effect true to the screen. Small payments. Get catalogue and full particulars. Wurlitzer Orchestras are also installed in Keith, Proctor, John Cort and Vitagraph Theatres. WuRUlZER Cincinnati: 121 East 4th St. Chicago: 329-331 South Wabash Ave. New York: 118 West 41st St. San Francisco: 385 Market St. Philadelphia: 912 Chestnut St