Moving Picture World (Jul-Sep 1915)

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1915)
Leaf #:
000447
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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July 10, 1915 THE MOVING PICTURE WORLD 411 3* AN artistically wrought piece of silverware that would grace the silver service of a monarch — is yours with the beautifully expressive face of ANITA STEWART, modeled true to life, embellished with carnations, Miss Stewart's birth month flower— the Carnation for February. It is a worthy compliment to the popular star of the Vitagraph Company. National Film Star Spoons are all the rage. Thev have taken the country by storm. Everybody is collecting them because each is a fitting souvenir of the art and personality of their favorite screen star. You Must Have a Coupon To Get a Spoon for 15c Remember, you can only get coupons at your moving picture theatre. The actual spoons are on display in the lobby of the theatre. You must see them to appreciate their remarkable beauty and wonderful value. ■vevS a^ The Anita Stewart Teaspoon is the first of the collection — you must not miss it — it is exactly as illustrated as to size and design, but no picture can show the wonderful quality and finish of the silver itself, nor the true beauty of design. Made by the International Silver Co., largest manufacturers of silverware. Genuine Wm. Rogers & Son Quality Each teaspoon bears the famous trademark of quality "Wm. Rogers & Son" and is guaranteed. You must get one to fully appreciate y their remarkable value and/ artistic merit. They s & ware and made ir .,*> .„-$ cs y\ really practical table ^ /» 6* ware and made xrr ^ *^e as well as sent>^ c$P V' V> jN <r Start Your CStyection Now — Get Your Coupon, U. ^PALACE* v National Film ■ II V F^l1^ Each coupon has an actual ca M Ic^ wi wi cents. Come to our theatre and geT*a';&c,o"uijrfn F 1 l\3—tLi redemption station which we announce on the-Wreen, p with charming Anita Stewart whenever you like. Anita Stewart is the first release. We have spoons of the other licit great artists in preparation. Write and tell us who your favorites are and which spoon you would like to add next to your collection. 1328 Broadway istribute our patrons spoons for fifteen Take it to the and you can take tea Corporation New York, N. Y.