Moving Picture World (Jul-Sep 1915)

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1915)
Leaf #:
000449
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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July 10. 1915 THE MOVING PICTURE WORLD Make Your Theatre the Coolest Place in Town Put G-E Six blade oscillating fans -in your theatre — as theif swing from side to side they search out the stuffy corners and keep the air in motion — fresh and cool. They run silently, without rustle, rattle or vibration — there is no distraction from the full enjoyment of the show. A cool place inside is a good investment — which is realized in the box office at the end of the day. Insist on the Six Blade Oscillating Fan See that the G-E trade mark is on the center. Then you will be sure of getting the fan that is built especially for moving picture theatres ; you can be sure also of your fans lasting season after season without the slightest trouble or attention beyond oiling once a year. Those are the kind of fans to get — that will be just as good five or six years hence as they are today. Every G-E Fan is like that, because it has G-E quality and over twenty-five years' experience and knowledge in fan building behind it. Write to us today; give dimensions, etc., of your theatre — our fan engineers will be glad to lay out your plan for "The Coolest Place in Town." General Electric Company General Office: Schenectady, N. Y. SALES OFFICES IN ALL LARGE CITIES 0375