Moving Picture World (Jul-Sep 1915)

Page scan 000454 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1915)
Leaf #:
000454
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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418 THE MOVING PICTURE WORLD July 10, 1915 BETTER LIGHT LESS CURRENT The DC Compensarc lowers the voltage of a direct current supply to that required at the lamp without needless waste* The AC Compensarc cuts ?S from your lighting bill if you use alternating Current. The AC to DC Compensarc will transform alternating into direct current and reduce the voltage at the same time without need* less waste. No matter what current you have—Alternating or Direct— or what voltage or frequency, one of the FORT WAYNE COMPENSARCS will enable you to secure a light that will give those clear, bright pictures that everybody now demands. What's the use of paying extra money for special screens, projecting machines, and first run films and then spoil the whole result with poor light? With the Fort Wayne Compensarcs you can get any kind of light you want regardless of the kind or quality of your current supply. The Compensarcs will give you STEADY LIGHT. No flickering, no sputtering, even when changing intensities or from one machine to another. WHITE LIGHT. No yellow streaks, no ghosts. BRIGHT LIGHT. Three times the light with twothirds the current. Compensarcs are so commonly found in motion picture theatres that many people now call all current saving and transforming devices by that name. But Remember They are safe, efficient, easy to operate, fool proof and reliable. FORT WAYNE ELECTRIC WORKS OF GENERAL ELECTRIC COMPANY 1702 BROADWAY FORT WAYNE, INDIANA // it is'nt a ForxWayaje it is'nt a "Compensarc" SendToVjzsfor this F&ttdescriptive booklet