Moving Picture World (Jul-Sep 1915)

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1915)
Leaf #:
000462
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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426 THE MOVING PICTURE WORLD July 17, 1915 P0WEI&2 FORCES VITALITY' That's the life of YOUR theatre. Your audience is critical ! You've got to keen up a standard. If you do it, your patrons say "You're consistent" — and they flock to you. If you don't, they keep too far from your theatre for you to know what they say. That's the value of consistency! Every ounce of mental and phvsical energy, all the stamina of a great organization under a terrific pull is bent toward CONSISTENCY! THANHOUSER PRODUCTIONS and FALSTAFF COMEDIES are CONSISTENTLY GOOD! They don't charm you one time and then disappoint you the next. There's a standard! CONSISTENCY is the bull's-eye for Thanhouser and Falstaff brands. With unerring aim and consistent regularity every release bangs the target squarely; it rings the bell that calls your attention to CONSISTENCY — that's what keeps patrons coming to you. ASK to SEE THANHOUSER PRODUCTIONS and FALSTAFF COMEDIES — learn what it means to be CONSISTENT! The mark "sterling" stamped on silver is a guarantee of consistency — THANHOUSER PRODUCTIONS and FALSTAFF COMEDIES are the consistent "sterling" marks of the film business. Get them stamped into your show — "There is a standard." In presenting the following productions for the week, Edwin Thanhouser offers a pretty variety: Tiki Keels — Tuesday. July 13th M« f£^ ©EJt cX F^UlttC 99 One Heel — Friday, July Kith A unique character is the little girl Mercy, who is dropped as from Heaven into a frontier town where a kind work is most rare. It makes" a gentle little soul a veritable spit-fire, and also gives play — ■ ^^^^^ for some thrilling action. Showing how the simple little things of life mean so much in the years to come. A newsboy becomes Senator and grasps the opportunity to return the bread that had been cast upon the waters when he was a homeless waif. The pretty way that this story is worked out brings new ciiarm to a human theme. One Heel — Sunday July l.Ntll 'Id Jaime £ Gaiety 9S ness of the experienced wardrobe woman saves the little tendril from The most lowly of stage-folk has been brought into the limelight. Ethyle Cooke is the regular good-souled old theatrical wardrobe woman, and Crate De Carlton is a new little chorus girl in the company. The kindthe usual fate that goes with the cold bottle and the bird. The warmth and sympathy of this production make it a certain winner Edwin Thanhouser offers for release on Friday, July Kith, the Falstaff Comedy Pott oini ftfru© Ds\y Ojhk with Mignon Anderson. Morris Foster and Arthur Bauer. It is a newspaper story with the joke turned on a dignified old financier. But the little girl who knows, proves that the bigger they are the harder they fall, and this old millionaire falls hard. It not only wins the reporter his story but knocks one of the props from under the argument that a woman's sphere is the home. BB-rf TiANHOU: lew lER FHILM CORP, ®<c!hieM©p Mo To FALSTAFF TRADE MARK