Moving Picture World (Jul-Sep 1915)

Page scan 000586 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul-Sep 1915
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul-Sep 1915)
Leaf #:
000586
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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550 THE MOVING PICTURE WORLD Julv 17. 1915 -And He Who is Deceived Thereby is NOT Wise! DID YOU EVER count the telegraph poles? While they seemingly flit past your car window, in reality the poles are standing still! It is you who are speeding past on the up or down grade ! The Exhibitor who digs down and pays out his good, hard earned cash for doubtful film resembles the telegraph pole. He stands still! His eyes deceive him; he is buying stuff that really is stationary in the march of progress. Do you labor under the impression that you are moving forward when you may be going backward ? The telegraph pole stands still, oftti'mes slightly bent and tottery. Don't be a stick; be a live wire. The wires strung along the poles do the business; they furnish the essential spark. The poles have about served their purpose. They will soon be removed to make way for better conditions. Prepare to get down upon terra firma with the live wires, speeding up grade by the motive power of quality pictureplays. Don't count the poles ! Figure on material advancement. Selig Red Seal Plays released regularly through V-LS-E, Inc., are the live wires! "A Texas Steer," with Tyrone Power, released July 26th, is dependable. It is Charles Hoyt's rollicking romance, in five reels, a refined comedy guaranteed to make 'em laugh and grow fat. "The Rosary" is another Red Seal Play, released June 28th, that is crowding the theatres. Kathlyn Williams enacts her greatest part. "The Millionaire Baby" a Selig Red Seal Play in six reels, features Mr. Harry Mestayer and Miss Grace Darmond. An adaptation of Anna Katherine Green's best novel. Released May 31st. Every Selig Red Seal Play is enjoying long runs and return bookings. "The Carpet from Bagdad," released May 3rd, is no exception. On August 23rd "The House of a Thousand Candles," by Meredith Nicholson, will be released. Another unusual production. Other Red Seal Plays coming include: "The Circular Staircase," September 20th ; "Whom the Gods Would Destroy," October 18th; "The Ne'er-DoWell," November 15th. DON'T STAND STILL. Join the march of progress. Get into the advancing procession by booking Selig Red Seal Plays, in four or more reels, released regularly through V. L. S. E., Inc., 1600 Broadway, New York City, and branch exchanges. THE SELIG POLYSCOPE COMPANY Chicago, Illinois Brannch Offices in London, Paris, Berlin, Vienna, Buenos Aires, Rio de Janeiro .a The Red Seal of Quality "