Moving Picture World (Jan-Mar 1916)

Page scan 000558 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jan-Mar 1916
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Mar 1916)
Leaf #:
000558
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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520 THE MOVING PICTURE WORLD January 22, 1916 HJNIVCRSAL P R 9 « R A M ^as^e m According to Shakespeare and Carl Laemmle, "The Plays the Thing" The greatest writers for stage and screen contribute to the excellence of the Universal Program every week. The Universal doesn't care who writes its photoplays so long as they are the BEST — and it produces the works of great writers of reputation because it is usually from their training and experience that THE BEST IS SURE TO COME. Look at this list of writers — among them men and women who are responsible for the greatest stage, screen and book or story successes of the day. They contribute to the Universal Program : Clara Louise Bumham Frances Hodgson Burnett George Ade George Bronson Howard C. N. Williamson Mrs. A. M. Williamson Wallace Irwin Rupert Hughes Augustus Thomas Lois Weber Louis Joseph Vance Anne Katherine Green Peter B. Kyne Lottie Blair Parker Meredith Nicholson Bayard Veiller R. W. Kauffman Elaine Sterne Eustace Hale Ball Olga Printzlau Bernarr Macfadden Frederic J. Haskins Wm. McLeod Raine James Oliver Curwood Randall Parrish Joe Mitchell Chappie Hal Reid Frederic S. Isham Wm. Addison Lathrop Vera Tyler Phil Hunt Ethel Lloyd Patterson Joseph Medill Patterson Nina Wilcox Putnam ^ I I I 311 More than a thousand Universal actors will protest the statement that ''the play's the thing"— and to prove that the Universal believes in competent actors as well as good plays we present the names of the featured players on the Universal Program for the week of February 7: Billie Rhodes and Ray Gallagher Bob Leonard. Ella Hall and Rex de Roaselll Harry Myers and Rosemary Tkeby Alice Howell and Harry Coleman Mina Cunard and Malcolm Blevins Paul Panzer and Edith Roberts Baby Early Francis Ford and Grace Cunard Rupert Julian and Elsie Jane Wilson Gertrude Selby and Reggie Morris Search the world's programs and you will not find such a list of talent except on the Universal Program. Players of personality that capture the fans and win their loyalty appear on the regular Universal Program. They mean ]irofit and popularity for your house. On what other program, or what two programs, will you find the works of such a list of notables? THEY CAN BE FOUND ONLY ON THE UNIVERSAL PROGRAM. That is why when you want to see the best plays to be seen in moving pictures you will find them on the Universal Program at Universal Theatres. ^^^^^^___^^^^^^^^^_ Watch for the writer's names on the titles of Universal Features on the ■■■^^■■■^^^^■■■^■H Universal Program. UNIVERSAL FILM MANUFACTURING COMPANY CARL LAEMMLE, President '*The]Largest Film Manufacturing Concern in the Universe" 1600 BROADWAY, NEW YORK