Moving Picture World (Jan-Mar 1916)

Record Details:

Title:
Moving Picture World
Date:
Jan-Mar 1916
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Mar 1916)
Leaf #:
0001835
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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March 11. 1916 THE MOVING PICTURE WORLD 1723 "The Regeneration of Jim Halsey^' Feature Drama and Produced by A Selig Written COLIN CAMPBELL and Featuring THOMAS SANTSCHI and BESSIE EYTON, Two of Movieland's Most Popular and Capable Stars. Released Monday, March 13, Through General Film Ser* ▼ice. The Selig Tribune The World's Greatest News Film Issued Every Monday and Thursday Through General Film Service. The Selig-Tribune Gets the News and Shows It First! "TOLL OF THE JUNGLE " A Selig Jungle Zoo Wild Animal Drama Filled with Thrilling Situations. Edith Johnson in the Leading Role. Released Saturday, March 18, Through General Film Service. Selig Polyscope Co. Chicago and Everywhere The Function of the Open -Market In recent issues of this publication we have endeavored to point out wherein you are being imposed upon. There must be a way out from taking what is forced upon you to being able to decide for yourself the kind of pictures which best suit your patrons, to the end of increasing your profits. This is exactly the function it is intended the OPEN-MARKET shall perform, and in declaring ourselves for the OPENMARKET policy, we realize that it involves nothing short of delivering the goods all the time. It deals the death-knell to edging in a "lemon" every little while. Lest you have forgotten our previous announcements, we mention again our first six releases, to commence late this month. They are: "Sins of the Father," In 4 parts, with HAMILTON REVELLE acting the stellar role. "Denise," Alexander Dumas's greatest play, made into a picture of 4 parts. "Love's Sacrifice," In 6 i-arts. A mammoth production of Oriental splendor, featuring RITA JOLIVET. noted American star and beautiful survivor of the "Lusitania." "Her Redemption," In 4 parts, with RITA JOLIVET. "Under the Mask," Coupled with "The Poisoned Kiss,'* 5 reels of exceptional strength— another JOLIVET picture. "A Woman's Awakening," Frorn the story by Abel Gance, which quickens the patriotic spirit and touches every human heart. These features conform to the OPENMARKET standard and of their success there can be no doubt, because better pictures, better produced, and more finely acted, cannot be obtained. At any rate we think so, and we would rather sell no pictures at all than sell what would undermine the very pillars of our organization. Authors' Film Co., Inc. 1432 Broadway New York Eastern Booking Office, Philadelphia, booking for Authors' Film Co., Inc., in Eastern Pennsylvania, Northern New Jersey, Delaware, Maryland, Virginia and District of Columbia. Corresfiondcnce invited from independent exchanges of highest financial and business responsibility.