Moving Picture World (Oct-Dec 1916)

Page scan 0001333 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1916
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1916)
Leaf #:
0001333
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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N'ovcnilicr 2?. U'ld THE MOX'ING PICTURE WORLD 1217 PRESIDENT WILSON CONSULTING J. H. HALLBE.RG ON PROJECTION THIS reproduction is from a film taken by Mr. W. K. Whipple of the "Universal Animated Weekly" during a recent call upon the President at Shadow Lawn, N. J., by representatives of the National Association of the Motion Picture Industry. Reproduced by courtesy of Universal Film Mfg. Co. Look how interested the President is in receiving an answer to a question on projection he has put to Mr. Hallberg! You, Mr. Exhibitor, for financial as well as for educational reasons should be doubly interested in consulting with Hallberg on all matters of projection and the electrical and mechanical equipment of your theatre. Hallberg numbers the largest and best class of theatres in the country amongst his regular customers. Why? Because Hallberg knows by experience what is the best for you. The wise man consults with the best authority — thereby securing the best results for what in the end amounts to the least money. NOW YOUR ATTENTION IS CALLED TO The Hallberg 20th Century Motor-Generator which is in a class by itself and which has been pronounced by all users to be the most efficient and satisfactory device for changing Alternating into Direct Current, and improves your projection to the greatest possible extent. Distributor of alt makes of moving picture machines and furnish everything complete for the theatre and studio, new and used apparatus. Complete stock of "SPEER" and other carbons. Send for Free Circulars and Catalogues, but for Hallberg's Big 100-page Catalogue send 25 cents. Keep your moving picture machine in first class condition. Let me overhaul your mechanisms once a year. Repair parts on rush or telegraph order shipped at once. Send for prices on miniature Portable and Advertising Projectors. $239 and up Gives best light at lowest cost. Ask for Free Bulletin No. 1. Gasoline Engine Generators save 2 3 on cost of power. Free BuU letin No. 2. J. H. HALLBERG, Member National Send (2.S0 for latest Operator's Book. "MOTION PICTURE ELECTRICITY." Send $4.00 for Richardson's M. P. Handbook. Send iLSO for Hallberg's Carbon Saver 7th Avenue at 49th St., NEW YORK Association of the Motion Picture Industry, Inc. The House of Quality Established 1904