Moving Picture World (Apr-Jun 1917)

Record Details:

Title:
Moving Picture World
Date:
Apr-Jun 1917
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Apr-Jun 1917)
Leaf #:
000451
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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April 21, 1917 THE MOVING PICTURE WORLD 397 Entrancing Romances in Pictures The O. Henry story is the story you can never forget. With a swift, sure hand he sets his simple stage, fills it with delightfully human and absurdly romantic men and women whom he alone could portray, and makes them play out those droll comedies and pathetic tragedies which will live forever in the hearts of millions of people all over the civilized world. O. Henry stories make motion pictures you can never forget. They bring to life upon the "screen the vivid, picturesque, whimsical characters — the quaint, surprising situations — the sudden, unexpected climaxes that move you to laughter or to tears. O. HENRY BROADWAY STAR FEATURES These wonderful pictures have a vast audience ready-made, for practically the entire population has read the 0. Henry stories. Each 0. Henry picture is a faithful reproduction of the story, with all the great author's whimsicality and droll humor. Each is beautifully produced under the direction of THOMAS R. MILLS. Millions of people are waiting to see the 0. Henry Pictures. Their box office value is far above the average. Book them now — be the first to show them in your locality. DISTRIBUTED BY GENERAL FILM CO., Inc.