Moving Picture World (Jan-Mar 1918)

February 2, 1918 THE MOVING PICTURE WOM.L' 637 Entered at the General Post Office, New York City, as Second Class Matter Published Weekly by the Chalmers Publishing Company . 516 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY (Telephone, Murray Hill, 1610, 1611, 1612, 1613.) J. P. Chalmers, Sr President J. F. Chalmers Vice-President E. J. Chalmers Secretary and Treasurer James L. Hoff Managing Editor A. Mac Arthur, Jr Advertising Manager The office of the company is the address of the officers. CHICAGO OFFICE— Suite 917-919 Schiller Building, 64 West Randolph St., Chicago, 111. Telephone, Central 5099. PACIFIC COAST OFFICE— 610-611 Wright and Callender Building, Los Angeles, Cal. Telephone, Broadway 4640. SUBSCRIPTION RATES. United States, Cuba, Mexico, Hawaii, Porto Rico and Philippine 'Islands $3.00 per year Canada 3.50 per year Foreign Countries (Postpaid) 4.00 per year Changes of address should give both old and new addresses in full and be clearly written. Two weeks' time should be allowed for change. ADVERTISING RATES. Classified Advertising — One dollar for twenty words or less ; over twenty words, five cents per word. Display Advertising Rates made known on application. NOTE — Address all correspondence, remittances and subscriptions to MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty-third Street, New York, and not to individuals. CINE-MUNDIAL, the monthly Spanish edition of the Moving Picture World, is published at 516 Fifth Avenue by the Chalmers Publishing Company. It reaches the South American and Spanishspeaking market. Yearly subscription, $1.50. Advertising rates on application. Saturday, February 2, 1918 Facts and Comments COMMENT as we may — and will — upon the unusual order of the Federal Fuel Administrator the fact remains that the order will stand as originally issued, with possibly a few exemptions, and with President Wilson standing squarely back of it, assuming full responsibility. This is what he says: / have every confidence that the result of action of this sort will justify it and that the people of the country will loyally and patriotically respond to necessities of this kind as they have to every other sacrifice involved in the war. We are upon a war footing and I am confident that the people of the United States are willing to observe the same sort of discipline that might be involved in the actual conflict itself. As much as the several million individuals who constitute this great country of ours may feel the inconvenience the order incurs this is no time for criticism. Remember that we are at war, and war is all that Sherman is reputed to have said it is. Knowing this why should we squirm and squeal at the first bite? * What an opportunity the situation offers the sharp witted newspaper writer with a hair trigger pen to rush into print and say a lot of smart things; to lash poor Doctor Garfield with the whip of editorial sarcasm, and what use some of them are making of that opportunity ! Were we less modest or less appreciative of the fact that there may be, and probably is, behind this notable order a necessity of greater moment than any of us, not properly informed, suspect or can even comprehend, we might turn loose our trenchant typewriter and — make a silly ass of ourselves. * But we are not going to do any such thing. The Moving Picture World is for anything that President Wilson tells us is good for us and is calculated to help win this war for democracy. Speaking for the industry it represents, The World believes that all thinking motion picture men feel the same way. So far the Government of the United States has demanded few sacrifices bevond those which an ordinarily patriotic citizen would willingly agree to comply with. The time for real sacrifice is yet to come. If we are unable to endure a little personal discomfort, a little derangement of our several businesses, what will we do when the casualties begin to come in' There is something for us to think about. Are we re?1 men, able to stand the gaff, or a lot of doddering, fault finding old pantaloons? * Since the foregoing was written President Wilson has given further evidence of his sympathy with the public in these trying times by modifying the Fuel order to permit the opening of theaters on Monday and changing the closing day to Tuesdays. * * * THE National Association of the Motion Picture Industry came to a wise conclusion when it decided to postpone the holding of an exposition at this particular time. For various reasons the motion picture business is in somewhat of a turmoil ; purely psychological it is true, but nevertheless greatly disturbed. On top of that condition comes the order of the Fuel Administrator which has further disarranged' business for the time being. Hence, the proposal to postpone the exposition until next fall seems to be the most feasible action that could have been taken. NOTICE TO THE TRADE. Commencing Monday, January 28, the offices of the Moving Picture World will be closed on that and each Monday thereafter up to and including Monday, March 25, in accord with the order of the Federal Fuel Administrator. As a consequence thereof the Moving Picture World will close its forms on Tuesday of each week during that embargo, circulating in the mails and on tbe newsstands one day later than usual.