Moving Picture World (Jan-Mar 1918)

Record Details:

Title:
Moving Picture World
Date:
Jan-Mar 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Mar 1918)
Leaf #:
0001410
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

1300 THE MOVING PICTURE WORLD March 9, 1918 ^1<^B^3 ®oldwy icturcs For February — March pOCKET-BOOK PICTURES— pictures with strength "on the door" of theatres; pictures with action, plot and humanity in them; but above everything pictures with profit in them. If they have Quality and Art in them, so much the better, but the profit-making essentials must come first. These" are the demands of every exhibitor in America today and Goldwyn, following up its string of profit-making pictures, is continuing to meet the exhibitor-demand with a consecutive series of remarkable productions which will cover the entire Spring and Summer. We are proud to submit for the box-office verdict: MAE MARSH MABEL NORMAND IN IN THE BELOVED TRAITOR BY FRANK L. PACKARD An emotional, melodramatic love story of action and romance — revealing the great dramatic power of one of the screen's biggest favorites. Released February 24. THE FLOOR B E L, O W BY ELAINE STERNE A bigger, faster and more thrilling romantic comedy-drama than her successful "Dodging A Million," which broke house-capacity records. Directed by Clarence Badger. Released March 10. Consult the box-office charts of the trade press about every recent Goldwyn production and find these reports by exhibitors who played them : "Record for my house." "Big business at advanced prices." "Extra big business." "Weather awful — business great." "Drew tremendous business." "Turned hundreds away." "Two days to capacity." "22° below— S. R. O." All Goldwyn Pictures are drawing big business throughout America. GOLDWYN PICTURES CORPORATION Samuel Goldfish, President Edgar. Selwyn. Vice President ' 16 East 4-2 mc/ Street New York City ^^t==G^£-z^<M^a=^^