Moving Picture World (Jan-Mar 1918)

March 30, 1918 THE MOVING PICTURE WORLD 1875 Announcing A New Portable Projecting Machine For Showing Standard Sized Films THIS announcement heralds the completion of a new and perfect portable motion picture projecting machine— the American Projectoscope. This new device is the result of more than three years of constant experimentation, improvement and refinement. It takes standard sized film, and can be operated from any electric light socket (either direct or alternating current). It throws a perfect white light at a distance of five to fifty feet; permits the running of the film either backward or forward ; will hold the film stationary on the screen like a stereopticon — without any adjustment. It weighs only 19 lbs. — you can take it anywhere. It will show films on any wall, shade or screen. Built by Film Experts The American Projectoscope was designed and constructed under the supervision of the technical experts of the American Film Co., Inc. — one of the oldest established film manufacturers. It has undergone actual tests for more than a year and a half. More than a million feet of film have been projected through one American Projectoscope — without a break or tear. It has received the highest endorsement from such a projection expert as Donald Bell, of Bell & Howell. Among the purchasers of this new portable motion picture projecting machine are: G. Gennert, of New York City, Chicago United States Naval Training Station, Great and San Francisco. Lakes, 111. Henry Di&ston & Sons, Philadelphia, Pa. Square Torn Tractor Co., Norfolk, Neb. Hansoo-Bellows, Co., Chicago A. B. Dick & Co. of Chicago — National War Council. San Antonio, Tex. And the British Navy. Descriptive Booklet — Sent FREE Write for descriptive booklet outlining the technical features of the American Projectoscope — showing how it can be operated either forward ot backward; how the film can be held stationary *on the screen and explaining its many other advantages. Film manufacturers, executives, directors, stars, film editors, exhibitors, educational institutions, supply dealers, etc., are urged to write for a copy of this booklet. You should know about this remarkable new portable projecting machine and its numerous advantages. A copy of the booklet will be sent FREE on request. American Projecting Company Film Companies will find the American Projectoscope especially valuable for use in executive offices— for showing the new prints as they arrive. Also for State Rights subjects, for "cutting and editing. The outstanding feature of this machine for this work, is that the film can be held stationary on the screen at any point; and that the film can be turned either backward or forward, without adjustment. HirprtnrQ will find the American Projectoscope i/irciLUid a great help in looking over the day's "shots;" in assembling., cutting and reviewing film. The film can be held stationary on the screen, thus permitting the checking of minute details. Cf*il*e will find it pleasant to possess an American ulcus Projectoscope which they can operate themselves and use to inspect their own productions. It uses current from any electric light socket. Film Frlirnr« w'^ ^nc* tne -^merican Projecto11111 Lunula scoPe of exceptional value in cutting and editing productions. You can stop the film anywhere and examine details. You can turn the film backward or forward, without adjustments. Miicirians can facilita*e their-work of writing music ITlUMlldllo cues by tne use 0f (he American Pro jectoscope. Educational Institutions will find the American Projectoscope valuable in class rooms. Educators will find this machine valuable in censoring films. It takes a full reel of standard size films and runs without interruption. IT REQUIRES NO APOLOGY. pYllihifnr« W1" ^nc* tne American Projectoscope tjAlllUIlUiS valuable in examining films in their private offices, for cut-outs. etc.. while their large projecting machines are in use. Send Coupon for FREE Descriptive Booklet X AMERICAN PROJECTING COMPANY Jr 6235 B Broadway, Chicago, III. •. Send me descriptive booklet and tell me how th& American Projectoscope may be of service to me. SAMUEL S. HUTCHINSON President 6-35 B Broadway Chicago, Illinois Dealers and Jobbers tunity /L Name.. The American Projectoscope offers you an exceptional sales oppor Write at once for our DEALER'S PROPOSITION. Address.. City.. . State . In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.