Moving Picture World (Sep 1919)

September 6, 1919 THE MOVING PICTURE WORLD 1491 ^HitiliiiiiitiiniiiiimiiiiiiiiiiiniiiiiiiiiiiriiiiiiiiiMiiiiiiiii niii imiiniiMiiiit m nmiiiii>£ f An Extended Run in an Unusual Film "House" f THE queerest motion picture \ theatre, showing to the 1 queerest shadow-stage | | "fans," was heard from the other | 1 day. Robert McQuarrie writes | 1 from Manila, P. I., to J. Warren | | Kerrigan. Mr. McQuarrie's busi \ | ness is apparently copra-trading § | in the Sulu Sea and thereabouts, | | and in addition he runs a floating | | motion picture theatre with Poly | I nesians, Chinese, Malays and 1 1 Philippine Islanders as "fans." The trader, in his letter, con § 1 gratulates Mr. Kerrigan upon a | 1 picture made by the star years | | ago, one of his first Western feat | | ures, which Mr. McQuarrie has | 1 been running in his theatre for 1 1 three years. This "theatre" is a | 1 converted yacht, with a picture | | screen rigged when needed on | | the forward tackle, the projection | I machine on the cabin roof and | 1 seats all over the vessel, from deck 1 | to rigging. ^■MIIIIHUillllllltlilHIIIHIItilllUUldtlllltlllUIIIII 1 1 1 111 111 HI 1 1 1 1 II I II 1 1 1 1 1 111 1 1 1 1 II 1 1 1 1 IJ 1 1 1 1 1 1 III I Itl I II 1 1 1 1 1 1 1 1 ■ 1 1 Ml 1 II 1 1 llii Roman Catholic Church Is First Religious Body to Pass on Films Thought Suitable for Adherents THE Catholic Photoplay Pre-Review Service intended, its promoters claim, to serve more than seventeen million persons in this country, is after many weeks of preparation established and working. According to a statement issued from its offices, the Catholic Photoplay PreReview Service will co-operate with most of the leading Roman Catholic publications in this country — insuring a wide circulation amongst the sect. Circulate National Bulletin. • Its promoters claim to be men with a well-grounded knowledge of the photoplay • industry, having a wide experience in the advertising and propaganda field and in earnest sympathy with the policy of making and exhibiting only clean pictures. Charles J. Meegan, formerly connected with George Kleine, is for the present in charge. Mr. Meegan recently left the service of the Knights of Columbus War Work where, for more than a year, he was in close touch with the Roman Catholic press Airplane Will Scatter Advertising Matter Over Greater New York Advertising Artcraft Week MEMBERS of the various branch exchange organizations of the Famous Players-Lasky Corporation are vieing with each other in devising exploitation stunts to be used in connection with National ParamountArtcraft Week, which opens August 31. Among the leaders in this respect is the New York exchange, of which Arthur G. Whyte is manager. The Curtiss airplane people will fly a machine from their field at Garden City each day of Paramount-Artcraf t Week, dropping advertising reading, "An Invitation From the Skies." Some of these throw-aways are passes to various theatres participating in the week. On the lower planes of the machine the names "Paramount" and "Artcraft" will appear in big letters easily discernible at the low altitude at which the machine will be flown. Trailers are being made, announcing when the plane will fly over each theatre. These trailers will be supplied to the theatres at cost. Definite arrangements have been made for a star to fly on the opening day, and it is possible that a different female star will fly on each day. The exchange has also had several thousand toy balloons printed, reading, "National Paramount-Artcraf t Week August 31 — September 6." These balloons are sold to exhibitors at actual cost, and can be released from the top of the theatre or some other high building. They are designed to carry a certain number of passes. In New York they are to be released from the top of the Times S'quare Building and also the' tower at Luna Park, Coney Island. Arrangements are also being made to use them at numerous hotels and restaurants giving cabaret entertainments. Another novelty is a door-knob card and all the newspapers of the country. Discussing the Catholic Photoplay PreReview Service, Mr. Meegan said: "Our service will be at the disposal of every Roman Catholic congregation, society or organization in the country. We purpose being the connecting link between more than seventeen million Catholics and the photoplay makers, distributors and exhibitors. "When certain details have been completed this service, in connection with pictures of especial interest to juveniles, will be extended to reach pupils in most of the Catholic parochial schools. "Our machinery has been set up to also cover Europe and South America, especially in countries where Roman Catholics predominate, and within a few weeks we will be in close touch and cooperating with Roman Catholics throughout the world — or at least wherever motion pictures are shown." that has been designed for use on the doors of banks and public buildings, which will be closed from Saturday noon, August 30, to Tuesday, September 2. This is an especially striking and effective innovation. Stock Company for Universal Under the supervision of Harry Levey, manager, the Universal educational and industrial departments have started the organization of a permanent producing stock company, which will serve in the production of subsequent releases of that department. This is the first company of its type ever organized, and will include several well known stars of the film world. The first feature, probably, in which the new company will be started is the one Mr. Levey is supervising for the City of New Orleans, during the convention of the Associated Advertising Clubs of the World, September 21 to 25. This production, if statements from officials' of the southern city are carried out, will be one of the most pretentious films produced. It is planned to exploit it on a broader plan than has been placed in effect for any other feature. Says Taylor Holmes: "A Loaf of Bread, a Jug of Wine and Thou Beside Me at the Porthole." Taylor, at the left, is taking aboard provisions for a reel or so of comedy in his latest Trianul. "Thn lilack \ .<s