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418
THE MOVING PICTURE WORLD
November ZZX 1919
SOME THINGS TO BE THANKFUL FOR: Two Cent Postage.
The Old Clothes League,
Earl Hudson's Publicity. Woodrow Wilson's Recovery. Aisle lights in movie houses. Governor Coolidge's Majority. Typewriting plus Photoengraving. Giebler's Rubbernecking in Filmland, David Werk Griffith's Productions, Charley Ray ’ s> Appearances on the Photoscreen.
Was the Old Clothes League inspired by the shows given in cinemas operated by the Old Film League?
HYMN NO. 23 IN THE RED BOOK Seems as how a considerable number of movie patrons have adopted as their favorite hymn:
"When I Can Read My Title Clear."
But there are others who will insist that the "mansion" referred to in the original lyrics end craved by the elooutionists shell be built of fire-proof bricks end bear an asbestos roof.
Promotion stunt for Eugene -.O’Brien, in "Sealed Hearts" :
Accept a stick of sealing wax for admission.
o
"Blind Husbands" (Universal) and "Almost a Husband’ (Goldwyn) should not participate in "the final analysis" the pufficists like to roll over their mimeos.
As an advertising caption Photoplay Magazine dedares; "He taught another man to make love to hit wife." Reads exciting, but Fred Niblo does that ir directing Enid Bennett.
CONSOLATION FROM THE PHONE BOOK
The bitterenders are moving into local telephone zones that give them a mental thrill when they call up the folks in these days of fractional moisture.
Jamaica and Bedford for the rum drinkers; Orchard for those who cling to hard cider; Hunter's Point for those who formerly were "first over the bars"; Flushing for the whiskey poker players; St. Nicholas for the few who still believe in Santa Claus and that the Constitution can be declared unconstitutional, and Rector end Knickerbocker for those who recall the days of public houses and booze with a kick.
Hanover was never in favor during the deluge. On the morning after the victim was apt to be too explicit end utter; "Is this 1 double-0,0 Hangover?"
— o
Farmers have an advantage in being able to. tap their silos for juice that delivers the kick. Have a little silo in your home.
o
A professional photoplay reviewer declares that he "bisects" a plot before he starts writing his story. And the same man recommends "fitful music" as an aid to film presentations.
THE MORNING TONY MISSED A TIP
Living for -many years in one neighborhood Theodore Deitrioh has patronized the same bootblack, frequently tipping him above the price of a shine because the Italian is hardworking and faithful to his occupation.'' Conversation frequently flows while Mr. Deitrich gets1 his morning polish and the other day it turned to the1 subject of rent profiteering.
"I suppose," said the sympathetic Mr. Deitrioh, "the raise in rents affects you as well $s the rest of us?"
And Tony said (in dialect we shall not attempt):
"Yes, indeed. I tried to raise the rent in my two apartment houses up town and everybody moved out."
Not forgetting that picture enjoyment would be much enhanced if the title-reciters would adopt the cardinal virtue of the clam.
o
For a space -stealing name who can even tie the moniker dragged around by Count Erich Oswald Hans Carl Maria Stroheim von Nordenwall? It’s worse thaif'fhte official designation of some fillum magnates.
o—
AN EXAMPLE IN DRYER MATHEMATICS
He had been drinking 2.75 and "chasing" it with .l/g of 1 per centum for the entire evening. When closing
time arrived he was within a fraction of being drunk.
•
Anticipating a deluge of imitation titles to follow Griffith’s "Scarlet Days" we suggest:
"Bl8ck Friday" "Blue Monday" "Wash Day"
"Fish Day" "Half Holidays” "Pay Day"
and "Double Feature Day."
o —
GOLDING'S GOLDEN OPINION
You might have missed it in Empy World's report of the Picture Showman's Convention in St. John, N. B. , where Walter H. Golding, manage* of Keith's, then and there declared that Chautauquas amount to nothing more than' "sanctified end glorified vaudeville by a lot of moth-eaten barnstormers." Which we'll say is a bit of ell right!
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"Should a Woman Tell?" (Screen Classio) and, having done so, "Should a Husband Forgive?" (Fox) are more or less imoortant questions before the movie houses..
o —
ARTHUR MAC HUGH, BEING' DULY SWORN,* SAITH:
"The costumes used in 'The Parisian Fashion Frolic' are deposited nightly in a vault for safe keeping."
Not to discount too much Mac Hugh's trusty .imagination and keeping in mind the costuming of "girl acts" the "vault" may be safely reduced to one drewer in a safety deposit basement.
o
"What Every Woman Wants" has been followed on the screen by "Whet Every Woman Learns." For the benefit of title-hounds we suggest that the following are still unattached:
"What B. W. Likes," "What E. W. Needs,” "WhStE.W. Despises," "Whet E. W. Does," "Whet E, W. Knows"end (particularly good for silent drama) "Whet Every Woman Says. "
GIVING A THOUGHT TO BROADWAY MANAGERS.
It would be of undoubted benefit to the Capitol, Strand, Rivoli, Winter Garden and Iceland Skating Rink if the elevated structure that crosses Broadway at Fifty-third street were painted white or some light (tint. That Would cover up, by day, the rusty eye-sore that is an offense to civic decency.
By night it should be strung with veri-colored lights with two or three flaming arcs to put a punch into the illumination and attract the strollers from Longeore Square. And what a spot it would be for some moving picture night-sign that embodied the light effects that would lure the strollers just like flies!
FIRST PRINT OF "TOBY'S BOW" IN THE EAST
A print of "Toby's Bow " the Goldwyn picture whioh Tom Moore completed at the Culver City studios Just before he came east to make exterior scenes for his next production, has been received at the New York exchange. It was run off at a special showing attended by Samuel Goldwyn, other executives at the home office and Mr. Moore, who did not have an opportunity to see the completed product before he left Call.** fornia.
"Toby's Bow," an adaptation of the play of the same name by John Taintor Foote, whioh proved a success on the stage was direoted by Harry Beaumont from a scenario by Edward J. Lowe. As a photoplay, according to the Goldwyn committee that viewed the film, it offers Ja story of unusual interest and heart appeal, in whioh the Goldwyn star has every opportunity to reveal the charm of his personality. Also there is a particularly fine part for Doris Pawn in the character of a southern girl.