Moving Picture World (Aug 1920)

896 during the making of many of the picture’s biggest scenes. Spectacular scenes were made with the co-operation of the town council of Boonton, X. J. A three-story building front was built and blown up, troops of cavalry tore tip and down the main thoroughfares, street cars and fire engines were seized; for many nig'hts all the inhabitants of the town were kept awake by explosions and fires, with the result that in this picture Mr. Stanton secured unusual realism. Estelle Taylor Has Three Different Roles in Fox Film ESTELLE TAYLOR, who has the female lead in the new William Fox big special “While New York Sleeps,” had the job of her life when she was called upon to enact three different roles in the picture. The opportunity given to this young girl by William Fox is somewhat rare in motion pictures, but her unusual ability and enthusiasm, under the direction of Charles Brabin has resulted in a remarkable performance. In which of the three episodes of the picture she does her best work is hard to say — opinions differ. In the first episode she portrays a wife whose first husband, thought dead, returns to blackmail her. Her happiness with her second husband is complete. And when he does return she rises to the heights of histrionic expression, conveying the feeling of mental terror so realistically that it is almost impossible to conceive she is “only acting.” The third episode brings her before the audience as a working girl, the wife of a dock watchman whose father is paralyzed — a man who can neither speak nor hear, and she is only able to make you understand with his eyes. Louise Lovely to Star in “The Little Grey Mouse” LOUISE LOVELY, the latest leading lady to be elevated to stardom by William Fox, has started her first picture at the Fox West Coast studios. This star is no newcomer to the silversheet. As leading lady for William Farnum, with whom she has appeared in many of his screen successes. Previous to her appearance in Fox Entertainments Miss Lovely had several years’ successful experience before the footlights and camera. The story to be used as the first starring vehicle for Miss Lovely is entitled “The Little Grey Mouse,” from the pen of Barbara LeMarr Deely. The authoress is an old contributor to Fox Entertainments. “The Little Grey Mouse” was especially written to suit the personality of the star, and provides her with a role said to be particularly favorable to display her individuality. It is described as a light comedy and abounds in clean amusing situations. The megaphone has been entrusted to James P. Hogan and much is promised. “The Little Grey Mouse” will be released early in the Fall. Louise Lovely’s Rise to Stardom Confirmed by Fox LOUISE LOVELY has been elevated to the ranks of the William Fox stars. In a statement issued regarding the promotion of Miss Lovely, the producer outlines his plans for the introduction and exploitation of her first vehicle. From the beginning of her public career she has created a most favorable impression by her beauty, her vivacity, and the charm of her light comedy and semi-serious work as leading woman with many of the screen’s most celebrated stars. It is upon the THE MOVING PICTURE WORLD strength of the work she has done in several Fox productions of recent release that Win iam Eox bases his confidence in her ability to hold her own with the beauty and talent of rival stars. The selection of Miss Lovely’s first starring vehicle has already been made by Fox, PROMISING a tie-up that will offer the local bookseller a profit without cost to exhibitors, Educational Films Corporation announces that 15,000 dealers will this month herald in their windows that Sewell Ford’s “Torchy” now lives in two reel comedies. Seven “Torchy” volumes have been published and the eighth is soon to come from the press. The first six have been reprinted in popular editions and it is with these that Educational has arranged the tie-up. As the first step the publishers have dispatched fourteen by twenty-two cards, printed in colors, which they request each bookstore to display. This card carries a reproduction of Educational advertisement on the first “Torchy” comedy which appeared in Moving Picture World, the remaining two-thirds of the space being devoted to emphasizing that “Torchy” is now in pictures and calling attention to the six volumes, “Torchy,” “On With Torchy,” “Trying Out Torchy,” “Torchy, Private Sec.,” “Wilt Thou Torchy?” and “Torchy and Vee,” Accompanying these are full instructions for the tie-up and copies of the “Torchy” press books issued by Educational. This is done in order that the bookstores may know just what Educational is saying to exhibitors and that thdy may have the full plan before them before they are asked to order the volumes. “We have an unusual advantage,” says Educational, “since there is one of the ‘Torchy’ Comedies each month and instead of a single period of demand for these books there will be the constantly recurring call. But further then that we are able to offer to the bookseller a plan by which he can guage this demand and actually increase his business while he benefits the theatres showing the pictures. “We are not confiding our co-operation to an announcement. We are simply putting it on a sane, business footing. And the best part of it is that the bookseller will know just what the exhibitor is going to do (without expense on the latter’s part) and the exhibitor will have assurance that there August 14, 1920 and is announced under the title of “The Little Grey Mouse.” It is understood, through reports from the Hollywood studios, where the picture has already been started, that James Hogan has been retained by Fox to direct Miss Lovely’s initial starring production. will be some real value to him. The cards are on the table, with all of the information before ail of those who are to benefit.” Capitol Books London’s “Mutiny of the Elsinore” MUTINY OF THE ELSINORE,” a Metro special release of the C. E. Shurtleff, Inc., production of Jack London’s most stirring story of the sea, appeared the week beginning August 1 at the Capitol Theatre, New York. This exhibition is a pre-release run; the production will not be issued generally until the first part of October. Metro officials are inclined to ascribe the demand for this second of Metro’s Jack London series to the splendid showing of the first release, “Burning Daylight,” issued about a month ago, and to the commendable criticism of “The Mutiny of the Elsinore” in the columns of the trade press. “Humoresque” Breaks Records All records for attendance at the Criterion Theatre, New York, where “Humoresque,” Cosmopolitan Productions photoplay of mother love, is now in its tenth week, were shatered for the week ending Saturday, July 31, the ninth of “Humoresque’s” indefinite engagement at the Criterion. During the week 16,165 persons paid to see the production. The best previous record was for the second week of “Humoresque’s” engagement ending on June 12th when 15,934 persons paid to enter the theatre. Last week’s attendance therefore, was 231 greater than during the record breaking second week. HUNTSVILLE, ALA. — Alabama Amusement Company has been incorporated with $2,100 capital by T. W. Pratt and others to own and operate theatres. EASTLAND, TEXAS. — Harrell Theatrical Enterprises has been incorporated with $125,000 capital. x->T tx 4?^ I TORCHY first of a monthly cOrnec|y series from the stories by SEWEI OAe biveziest and funniest " Vowuj^Han' in recent fiction is now in the Movies. You wilUov^Toirhv on the screen You can meet him in these books* Torchy Trying Out Torchy On With Torchy Torchy Private Sec Hilt Thou , Torchy TheHouse of Torchy a They ai& OneDollarEach A Reproduction of Educational’s “Torchy” Card. Educational Tie-up Will Benefit Both the Book-seller and Theatre Manager