Moving Picture World (Dec 1920)

Page scan 0008 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Dec 1920
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Dec 1920)
Leaf #:
0008
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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MOVING PICTURE WORLD December 4. 1920 The Dominating Poster In the steel industry one company far and away predominates over its competitors. The same holds true for oil, and wool, and lumber. In fact all of the conditions surrounding modern industry inevitably tend to produce one company so far superior in its organization to the organization of its competitors that, without the slightest shadow of exaggeration it can be called the greatest in its particular field. In the production of motion picture posters the RITCHEY LITHO. CORP. occupies that leading position. It was the RITCHEY LITHO. CORP. that first fully realized the importance of ticket selling posters to the exhibitor. It was the RITCHEY LITHO. CORP. that first realized the necessity of having an executive head absolutely familiar with every condition surrounding motion picture advertising. The same far-sighted policy led to the selection of the one man recognized as the supreme authority on poster production in America, to supervise the plant and its organization. The results of that policy have been justified by every passing year, each one of which has witnessed a steady growth and development in the RITCHEY personnel. In the RITCHEY poster these results are plainly mirrored. In box-offices throughout the country they are tested and proven daily. Because of the wisdom of its policy, because of the supremacy of its leadership, and because of the entire perfection of its organization the RITCHEY poster towers dominatingly over every other poster produced in America. RITCHEY LITHO. CORP. 406-426 W. 31st STREET, NEW YORK TELEPHONE, CHELSEA 8388