Moving Picture World (Jul 1921)

Record Details:

Title:
Moving Picture World
Date:
Jul 1921
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul 1921)
Leaf #:
00035
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE HEW PUBLIC UpP u LENOX AND TIDD3N foundations •R 1833 u ARTHUR JAMES Editor-in Chief MOVING PICTURE JULY 2 19 2 1 Gentlemen of the Convention' IN extending our greetings to you as exhibitors of moving pictures we repeat a pleasant duty which it often has been our pleasure to perform. We indulge the hope that your deliberations will be marked by that full and free expression of opinion given in candor and received in the best spirit to the end that your convention may make definite progress toward the three cardinal needs of the hour, and that the majority opinion shall be disclosed and followed. The first of these is a full and free independence of thought and action in order that development and progress may be unhindered. The second is co-operation with other branches of the industry on all matters and problems which affect the business as a whole. Of these censorship and taxation are of especial importance. The third is justice — and that spirit of fair play which will do more toward compelling the respect of the industry and give into your hands a power for betterment that could well be considered the finest achievement of all. We wish to assure you that Moving Picture World in wishing the best for the exhibitor bases its good wishes on years of honest and sincere service to the exhibitor with no mark on its record of many years of co-operation. As James P. Chalmers was first to recognize and fight for the exhibitor, so through the years we have carried on without change of heart or of principle until today we greet you, not in boastfulness but rather to point with satisfaction to the advancement of the exhibitor to his present state of fine importance in our business. Many of the dreams dreamed by James P. Chalmers have now become actualities, and to the further work of encouragement of and co-operation with the exhibitor we take occasion to rededicate our institution. Choose wisely in selecting your leaders and having chosen unite behind them for the enlargement of your body and for the carrying out of your plans. If you have differences remember that progress grows out of differences and that they should be settled within your organization and not outside. You have grown in numbers and in influence but your great work still lies before you. You are at the dawn and not at the high noon of your day. Everything that is fair will be yours if you act co-operatively, if you work wholeheartedly, if you proceed with justice to yourselves and to others. Forget the rumor maker and call always for the facts, cast aside suspicion and judge the motives of men by their performances in your behalf. Hit hard but hit fair and yours will be the greatest of all organizations in the industry’s past or future. Aside from the serious business at hand we wish you all the best possible holiday from the heavy cares of business and consign you with our blessing to the hospitality of Minneapolis, a city so well known for its ability to do things well that we predict a record convention.