Moving Picture World (Jul 1921)

July 23, 1921 MOVING PICTURE WORLD 421 Rapf Thinks Exploitation Most Important Item in Distribution; Special Plans for “School Days” Harry Rapf, who is producing “School Days,” starring Wesley Barry, for Warner Brothers, is a firm believer in special exploitation and advertising for the productions that he will soon offer to the trade and announced that special attention will be paid to the publicity preceding “School Days” when it is presented in the leading first-run theatres of the country. “As the first aid that we have arranged for the benefit of exhibitors who booked ‘School Days’ I have engaged Gus Edwards, producer of vaudeville acts starring his juvenile proteges, to stage a revival of his well-known “School Days” vaudeville act. A dozen talented youngsters will appear in this act, which will be used as a curtain raiser for the feature,” said Mr. Rapf. A sne cial exploitation expert will be on the ground to see that “School Days” receives the proper representation with the local newspapers.” Wesley Barry’s latest feature will be ready for release early in September and according to those who have followed its production will cause a sensation in the theatre world when it is exhibited for the first time. Another early release from Warner Brothers, “Why. Girls Leave Home,” was also produced by Harry Rapf. Anna Q. Nillson is starred in this picture. It was given a prerelease booking in Newburgh, N. Y., several months ago and caused a sensation with the large crowds that attended Cohen’s Theatre in that city. Elaine Hammerstein and Tearle Start Production at Selznick Still going strong at their studios in Fort Lee, despite the hot weather and a somewhat general lull in the business of producing motion pictures, the Selznick Corporation next week will put two new pictures in work. One will be “The Way of a Maid,” starring Elaine Hammerstein under the direction of William P. S. Earle. The other will be “The Man of Stone,” starring Conway Tearle, under the direction of George Archainbaud. The Hammerstein picture is from a story by Rex Taylor. Lewis Allen Brown of the Selznick staff wrote the continuity, “The Man of Stone” was written by John Lynch and Edmund Goulding; Mr. Browne also wrote the scenario for the production. “The Way of a Maid,” which Miss Hammerstein is to present, is a story to which the star has been looking forward for some time. Myron Selznick, vice-president in charge of production of the Selznick organization, is a firm believer in the policy of keeping his players as fully informed of what they will be expected to do from time to time as is possible, and Miss Hamme'stein has been keenly interested in the Rex Taylor story ever since it was purchased with her in mind, as the star. “The Man of Stone,” Mr. Tearle’s new picture, was especia'ly written for him, and there is every indication that the finished production will be the best, by long odds, in which he has yet appeared on the screen. George Archainbaud will direct Mr. Tearle for the first time. “Shadows of the Sea,” the Tearle picture which has just been finished, was directed by Alan Crosland. “After Midnight,” the picture before that, was directed by William P. S. Earle. Henry Kolker handled the star in still earlier Selznick releases, as did also Hobart Henley. Representative Schedule of Short Subjects for Release Pathe Exchange, Inc., announces a representative schedule of short subject features and the current episodes of two serials for release during the week of July 24. “The American Badger” is the next of the series of “Adventures of Bill and Bob,” showing the exploits of Bill and Bob Bradbury, this time hunting the badger. ‘‘The Flirt” is the second of the series of re-issued one reel comedies _ starring Harold Lloyd. Bebe Daniels, now a promising star in her own right, is featured with the comedian, and “Snub” Pollard, now featured in Hal Roach comedies, is Lloyd’s running mate in the cast. “The Lioness and the Bugs” is the title of the new animated cartoon of the series of “Aesop’s Film Fables,” created by Cartoonist Paul Terry and produced by Fables Pictures, Inc. “No Stop Over” is the latest Hal Roach comedy scheduled for release, featuring “Snub” Pollard, assisted in his mirth-making by Marie Mosquini, and the Hal Roach comedians. The current episode of “The Yellow Arm,” the Pathe serial starring Juanita Hansen, with Warner Oland and Marguerite Courtot prominently featured, is “A Nest of Knaves.” The chapter is said to be replete with thrills. The Pathe serial, “The Sky Ranger,” arrives at the thirteenth episode, “At the Last Minute.” June Caprice is costarred with George N. Seitz in the chapter play. Pathe Review No. 113, the current issue of the screen magazine, presents a number of interesting and widely diversified subjects. A TREAT COMING ALBERT E. SMITH PRESENTS WILLIAM DUNCAN n AND EDITH JOHNSON “WHERE MEN ARE MEN” A STIRRING PLAY OF STIRRING TIMES VITAGRAPH WATCH FOR IT