Moving Picture World (Jul 1921)

July 23, 1921 MOVING PICTURE WORLD 423 Synchronized Music Official Urges Exhibitors to Pay More Attention to Music Program “Musicians should welcome the coming of Synchronized Music Scores,” said M. J. Mintz, vicepresident and general manager of Synchronized Scenario Music Company, 64 East Jackson Boulevard, Chicago. “It seems a pity that there are thousands of musicians in motion picture theatres today who are making little advancement over their style of playing, or who are offering mighty few new selections in their accompaniments. This fact is all the more to be lamented considering the fact that motion picture music has advanced so much in the past year. It is a notable fact that the great progress in picture music has been made in the past season and even greater triumphs are ahead for this co-art of the picture itself. “In the use of our scores the musician is permitted the opportunity to play the very pieces that pleases thousands of patrons of the big Broadway houses in New York. The world’s greatest authorities on motion picture musical adaptations personally prepare each Synchronized score. “The future of music in motion picture theatres is assured. With public interest at a high pitch because it has come to realize the wonderful entertainment value of good music, wise and progressive exhibitors are gradually awakening to the fact that they must pay more attention to their music. It is not alone sufficient to install a good orchestra in the music pit. For that orchestra to function properly it is necessary to make certain that its director fully understands the accompaniment of music to the screen action. “When one considers the fact that music is one of the most adequate expressions of personality, and that as a medium of communication it is far more characteristic and even genuine and more flexible than the spoken or written word, the true worth of music as used in a motion picture theatre will be apparent.” Corinne Griffith in Different .Role in “The Single Track” In her new Vitagraph production, “The Single Track,” now nearly completed, Corinne Griffith forsakes for the nonce the life of luxury and ease of a debutante or young society matron and plunges into the life of a Western settlement, with all its attendant frontier customs and excitement. Miss Griffith dons calico and sun-bonnet ; Khaki and sombrero, and plays what is for her a new type of character. Only in the earlier scenes, laid in New York City, does she have an oportunity to wear beautiful gowns. Miss Griffith’s new picture takes its title from a single track spur of a railroad that, when completed, will connect the heroine’s mine, all that remains of a wasted fortune, with a main line. It must be finished befor the option on the right of way expires. Rival mining interests employ foul means to cause delays and the fair young mine owner goes to her property personally to take charge. The picture is spectacular to a degree. THE OLD-FASHIONED WINE GLASS, THE NEW FANG LED TEA CUP Like the old oaken bucket, recall poignant memories, when seen in Selznick’s Norma Talmadge reissue, “ The Moth” In the Intervals Between Our Own Productions Three Outside Moving Pictures Can Be Made This Year At The Most Efficiently Organized And Most Completely Equipped One-Company Motion Picture Studio In America — THE WHITMAN BENNETT STUDIO 537 RIVERDALE AVENUE YONKERS, N. Y. With Our Organization and Facilities You Can Make Superior Productions at Minimum Cost — on Schedule Time. Apply for Dates Available and Terms W. O. HURST, Manager ’Phones: Kingsbridge 3270-3271, Yonkers 207