Moving Picture World (Jul 1921)

Page scan 000495 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jul 1921
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul 1921)
Leaf #:
000495
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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July 23, 1921 MOVING PICTURE WORLD 455 There is no projection machine made that is better in material and workmanship than the American Projectoscope. It is not a toy or a makeshift, but a genuine projecting machine made to meet the demands of business. Hand drive or motor drive. Can be reversed to repeat any portion of the film without rewinding entire reel. Any frame can be shown as a still view without injury to film or danger of fire. Proved a Success by the Studio Test \ The real test of a Portable Projector is in the Studio, where it is used by the producer of films, for inspecting and rearranging them and reviewing complete prints. For this work the Projector must equal or beat the work of the big machines used by exhibitors — must show clear, sharp, flickerless pictures. For this work — showing its supreme merit — no other Portable Projector is so popular in studios as The American American Safety Standard When desired, the Projectoscope is fitted to project Safety Standard Films which are passed by The National Board of Fire Underwriters, for use without booth, thus complying with the strictest requirements of fire laws. Coming Soon! The American Ace will soon be ready for delivery. It is somewhat larger, stronger, more powerful. We’ll tell you more about it shortly. It is not surpassed in beauty or design, auality of material, or perfection of workmanship and finish. It’s the highest class portable projector ever made. If you are interested in a machine, especially designed for auditorium, as well as class room, watch for further announcements. Directed by the Officers of the pioneer in motion picture making — The American Film Co. Projectoscope “The Portable Motion Picture Projecting Machine Without an Apology” Some Studio Users Universal Film Manufacturing Co. Fox Studios Metro Studios American Film Co., Inc. Art Film Studios Rothacker Film Mfg. Co. Christie Film Corp. Camel Film Co. Jack MacCullough Film Studios Eagle Film Corporation Cine-Art Motion Picture Producers Pioneer Film Co. Pyramid Film Co. Industrial & Domestic Film Co. Romell Motion Picture Co. Eastman Kodak Company American Projecting Company Samuel S. Hutchinson, President 6264 Broadway Chicago (1635B)