Moving Picture World (Mar 1922)

MOVING PICTURE WORLD 263 March 18, 1922 SCENES FROM “SISTERS,” FEATURING SEENA OWEN, MA TT MOORE AND GLADYS LESLIE. AN INTERNATIONAL FILM SERVICE COMPANY PRODUCTION. DISTRIBUTED BY AMERICAN RELEASING CORPORATION G. Stewart Is New Christie Star With the return of Charles H. Christie, general manager of the Christie Film Company, to his studio from the East, the announcement was made that he had signed up George Stewart, younger brother of Anita Stewart, to star in Christie Comedies to be made for Educational release. At the same time the arrival of Charlotte Stevens, Chicago beauty contest winner, to begin work in these fun films, was made known. Pyramid to Make 16 Super Pictures Speculation in the motion picture industry as to the manner in which Pyramid would release its super product to the motion picture trade is ended with the announcement by Pyramid Pictures, Inc., that an agreement has been reached whereby the American Releasing Corporation will release the sixteen super attractions which are to be made by Pyramid during the current year. M. E. Felt Praises “Ruling Passion ” That George Arliss’s latest film production, “The Ruling Passion,” was acclaimed as one of the finest pictures ever produced, when this United Artists’ release was shown at Felt Brothers new Aldine Theatre. Philadelphia, is the gist of a message sent by M. E. Felt to United Artists’ home office. At the same time Mr. Felt asked that arrangements be made so that he could play a return date with the picture. Progressing with Vitagraph Film “My Wild Irish Rose,” the Vitagraph special production, is going steadily forward at Vitagraph’s West Coast studio, under the supervision of David Smith. The picture was started under the working title of “The Shaughraun,” at it is on this Dion Boucicault play that the picture is based. American Releasing Will Handle “Sisters” Made by International American Releasing Corporation, the new Walter E. Greene-F. B. Warren coalition, will distribute the International Film Service Company’s production, “Sisters,” from the novel by Kathleen Norris, directed by Albert Capellani, with a star-cast including Seena Owen, Matt Moore and Gladys Leslie. Release date is set for April 2, on which date this production will open in several of the large cities, supported by a nation-wide publicity and advertising campaign in the seventeen Hearst newspapers and serial publication of the story. “Sisters” has been completed and will be in the exchanges early in March and giving first-run accounts practically a month in which to take advantage of the exploitation opportunities that the story possesses. World-wide distributing rights to “Sisters” are controlled by American Releasing Corporation. A big advertising and exploitation campaign has been devised, both to introduce and support this production, and it is announced it will be kept vigorously in the daily newspapers, magazines and trade journals for months longer than any picture. Three Selznick Productions Are to Be Issued in March There will be three Selznick pictures circulated through Select Exchanges during March — two in the star series and one revival of a Constance Talmadge early success. March 10 has been set for the release of “Mrs. Leffingwell’s Boots;” March 20 brings Conway Tearle, in “Love’s Masquerade,” and March 30 is the date for Elaine Hammerstein’s “Reckless Youth.” “Mrs. Leffingwell’s Boots” was made from the Augustus Thomas stage play of the same title. Conway Tearle’s newest issue, “Love’s Masquerade,” was directed by William P. S. Earle. “Reckless Youth” was written by Cosmo Hamilton and direction was by Ralph Ince. Goldwyn Starts Production on R Hughes and P. B . Kyne Stories Activity at Goldwyn’s Culver City photoplays, studio is_ increasing. In addition to One of these is by Rupert Hughes the filming of Basil King’s new and has been adapted from his own photoplay, “The Dust Flower,” and short story called “Bitterness of the finishing touches which are being Sweets.” The author will direct, put to Anzia Yezierska’s “Hungry The second story on which producHearts and Rupert Hughes’ tion has been started, is the film “Remembrance,” in the laboratories, version of Peter B. Kyne’s story, work has been begun on two new “Brothers LTnder the Skin.” Elaborate Brochure Is Being Made for “Wilderness Tales” A sixteen-page brochure to be printed in rotogravure is being prepared by Educational to give exhibitors, Educational says, an idea of the beauty of the new series of pictures by Robert C. Bruce called Wilderness Tales. The first of the series. “And Women Must Weep,” had its premiere at the Capitol Theatre, in New York, recently, and the rest of the series will follow one a month. The idea of the brochure is not, it is said, to present advertising arguments for the picture, but to provide a pamphlet so beautiful that most exhibitors and others who receive it will want to preserve it for the sheer beauty of the work and of the pictures reproduced. Film Company Changes Name Major Fiorella H. LaGuardia, general counsel of Star Productions Company, announces that the name of the organization will be changed to Cassinelli Pictures, Inc. Major LaGuardia, formerly president of the Board of Aldermen of New York City, saw motion pictures made for the first time in his life last week when he visited the Harry Levey studio in West Thirty-eighth street, where Tom Terriss was directing Dolores Cassinelli in “The Challenge.” Goldwyn Selects An All-Star Cast An all-star cast has been selected for Goldwyn’s first Peter B. Kyne story, “Brothers Under the Skin,” work upon which is now under way at the Culver City studios. Helene Chadwick and Richard Dix have been cast in two of the four most important roles. Others in the cast include Norman Kerry, Claire Windsor and Mae Busch. GYPSY PASSION ADAPTED FROM , cJEAN RICHEPINS FAMOUS GYPSY STORY NllAIRIKA The Child of1 hhe bear* COMING TO THE BROADWAY & 47 STREET