Moving Picture World (Sep-Oct 1922)

Record Details:

Title:
Moving Picture World
Date:
Sep-Oct 1922
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep-Oct 1922)
Leaf #:
000178
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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132 MOVING PICTURE WORLD September 9, 1922 Straight from the Shoulder Reports Department for the Information of Exhibitors American Releasing BELLE OF ALASKA. Good program picture with Jane Novak. George Abernathy, Index Theatre, Index, Washington. Associated Exhibitors MARRY THE POOR GIRL. About what one would expect from the DeHavens. Not a bad light comedy. Advertising; usual. Patronage; better class. Attendance; fair. K. H Sink, Wayne Theatre, Greenville, Ohio F. B. O. FIRST WOMAN. Title misleading, although a very good picture, pleased 90 per cent. Star well liked here. Advertising; sixes, threes, one sheets, slide. Patronage ; usual. Attendance, fair. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. GAY AND DEVILISH. Doris May very good, also supporting cast. Photography good. Story full of laughter. Advertising; sixes, threes, ones, slide. Patronage ; usual. Attendance; good. Stephen G. Brenner, Eagle Theatre Baltimore, Maryland. First National GOLDEN SNARE. One of the best Curwoods, although not as good as River s End.” Patronage, small town. Attendance, good. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin. HAIL THE WOMAN. A film classic in every particular. Attendance excellent. Patrons pleased. Advertising, mailing list, ones and threes. Patronage, health seekers and tourists. Attendance, as above. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. MY BOY. Patrons liked this one and it pleased 100 per cent. Advertising, newspaper, billboard, herald. Patronage, mixed. Attendance, fair. H. L. Bennett, Victoria Theatre, Parsons, West Virginia. MY LADY FRIENDS. Very good comedy drama, light in construction, but that s just what you want for hot weather. Advertising, usual posters. Patronage, general. Attendance, fair. Jack Kaplan, Royal Theatre, South Fallsburgh, New York. ONE CLEAR CALL. Seven reels of finest entertainment released for some time. Stahl has produced another excellent feature in this one, and while Milton Sills did his part fine, H. B. Walthall and Irene Rich must have credit for some of the best work they ever did. First National is sure giving us some fine ones and it will help bring back some absentee patrons. H. J. Longaker, Howard Theatre, Alexandria, Minnesota. PEACEFUL VALLEY. Bear down on this one, boys, for it’s there from the first sub-title till the last fade-out. It pleased them and played to best business in last six weeks. Consider it best picture Ray has made for First National. Advertising, regular. Patronage, mixed. Attendance, fair. Steve Farrar, Orpheum Theatre, Harrisburg, Illinois. Edited by A. Van Buren Powell Sincere exhibitors are sending these tips to help you book your show. Their reports are printed without fear or favor. If a picture is good, bad or ordinary, you will find it out here. Turn about is fair play; let these exhibitors guide ycur bookings, and in turn let’s hear from you. POLLY OF THE FOLLIES. This comedy is good in spots; the “Julius Caesar” incident is very funny and some of the titles are laugh getters. The producers are billing this one a special. My advice to exhibitors, not to do this, the picture is not sufficiently good to stand up under increased exploitation. It can be sold as average Talmadge comedy. Advertising, usual. Patronage, health seekers and tourists. Attendance, good. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. THE ROSARY. A picture that should please both Protestant and Catholic. Productions of this nature are healthy for the industry. Advertising, extra. Patronage, better class. Attendance, extra good. K. H. Sink, Wayne Theatre, Greenville, Ohio. R. S. V. P. Rather weak effort on Ray’s part, but will please Ray fans. Merely a good program picture. Advertising, lobby, newspaper. Patronage, mixed. Attendance, fairly good. L. O. Hoover, reported at Paris Theatre, Santa Fe, New Mexico, while Mr. Hoover of Roundup, Montana, is on a trip. TOL’ABLE DAVID. If theatre patrons would not like this one I would feel like going out of the business. It’s human. Advertising, extra. Patronage, better class. Attendance, fair. K. H. Sink, Wayne Theatre, Greenville, Ohio. Fox CHASING THE MOON. Not as good as some of the other Tom Mix pictures, but has lots of fun and action. Our people seem to like Mix and come regardless of the picture. Support is good and picture pleases those who like Mix. Ben L. Morris, Temple Theatre, Bellaire, Ohio. CONNECTICUT YANKEE. This is an excellent picture but hardly worth the price asked for it. Where the cost comes in, in making such a picture, is more than we can see. Advertising, posters, mail, newspapers. Patronage, very best. Attendance, good. B. A. Aughinbaugh, Community Theatre, Lewistown, Ohio. FIGHTING STREAK. A good one. Book it. Tom Mix will pull them in. Mix always liked here. Not as good as “Rough Diamond.” Advertising, threes, ones, slide, photos. Patronage, small town. Attendance, good. F. C. Butt, Ideal Theatre, Blue Ridge, Georgia. LADY FROM LONGACRE. Russell gets back into action in this. Points of mystery kept them guessing. Good cast. Advertising, ones, cards, slide, monthly program. Patronage, small town. Attendance, good. R. K. Russell, Lyric Theatre, Cushing, Iowa. LAST TRAIL. Believe me, a good one; drew better than any other I’ve shown for a week. Advertising, ones, cards and photos. Patronage, general. Attendance, extra good. R. Mason Hall, Grand Theatre, Northfork, West Virginia. MOUNTAIN WOMAN. Good program picture. Advertising, lobby and daily paper. Attendance, fair. A. R. Workman, Coliseum Theatre, Marseilles, Illinois. NIGHT HORSEMEN. Another Mix bet. Play it. Patronage, fair. Clarence W. Langacher, New Glarus Theatre, New Glarus, Wisconsin. ROUGH SHOD. The title of this should be, “He gave me violets.” Charley makes a real dashing hero and two or three times almost gets ungentlemanly rough. He is not the old “Buck” Jones any more. Picture is average good Western. Ben L. Morris, Olympic Theatre, Bellaire, Ohio. SHAME. All reported a splendid picture; it will please any class of audience. Advertising, ones, photos, three sheet. Patronage, general. Attendance, good. R. Mason Hall, Grand Theatre, Northfork, West Virginia. SKY HIGH. Have seen better Mix’s, but the scenery in this is well worth the price of admission, and if you will play up the wonderful scenery and dangerous feats I see no reason why you can’t cash in on this, and please your patrons 100 per cent, to boot. It will get the money, so go to it. Advertising, ones, threes, mailing list. Patronage, small town. Attendance, good. J. F. Pruett, Liberty Theatre, Roanoke, Alabama. STAGE ROMANCE. Not half as good as Wm. Farnum’s “Perjury.” Here he s all right in the first half of the picture but the latter part seems to fall down quite a little. Patronage, mixed. Attendance, fair. Jack Kaplan, Royal Theatre, South Fallsburgh, New York. THUNDERCLAP. The most thrilling picture we have shown in many a month. Pleased everyone. Boost it big. It is worth it. Advertising, posters. Patronage, rural. Attendance, good. B. A. Aughinbaugh. Community Theatre, Lewiston, Ohio. TRAILIN’. Poorest Mix in months. Crude and jumpy. Advertising, newspapers, heralds, ones, twos and threes, photos. Patronage, general. Attendance, rottem S. H. Blair, Majestic Theatre, Belleville, Kan sas. VIRGIN PARADISE. Some exhibitors say this picture is no good, but it stood two davs and pleased 90 per cent. The humor is A-l Advertising, ones, sixes, sades ana heralds. Patronage, small town. .Attendance, excellent. R. K. Russell, L> ric Theatre, Cushing, Iowa. WESTERN SPEED. A good one. Book it and advertise as you never have done before; you will clean up. Wish I could