Moving Picture World (Sep-Oct 1922)

Record Details:

Title:
Moving Picture World
Date:
Sep-Oct 1922
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep-Oct 1922)
Leaf #:
000179
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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September 9, 1922 MOVING PICTURE WORLD 133 play Jones six days a week. Advertising, six, three, ones, photos. Patronage, 'small town. Attendance, good. F. C. Butt, Ideal Theatre, Blue Ridge, Georgia. Goldwyn DANGEROUS CURVE AHEAD. A good picture; a good story of married life. Advertising, slide, photos, threes. Patronage, mixed. Attendance, good. D. D. Purcell, Muse U Theatre, Cortez, Colorado. DUST FLOWER. A better picture and a different kind of one than you would think from the title. They will go out telling you. as they did me, “fine pi-eture.” Cast well selected; Claude Gillingwater is very good. Chas H. Ryan, Garfield Theatre, Madison Street, Chicago, Illinois. GLORIOUS FOOL. Very good story; Miss Chadwick and Richard Dix are both liked very much. Pleased 100 per cent. Advertising, lobby, billboard. Patronage, mixed. Attendance, fair. O. W. Harris, St. Denis Theatre, Sapulpa, Oklahoma. PRISONERS OF LOVE. Betty Compson is good in this picture ; a rather sad picture, but pleased 75 per cent. Advertising, posters, slide, newspapers. Patronage, better class. Attendance, fair. C. A. Anglemire, “Y” Theatre, Nazareth, Pennsylvania. THEODORA. We have shown practically all the big ones but this far outshines them all. If one has an eye for art, beauty, wonder things, this has them all. Most elaborate film ever made or ever shown, in the opinion of people here. You cannot advertise it too highly. Ned Pedigo, Pollard Theatre, Guthrie, Oklahoma. WATCH YOUR STEP. Very clever comedy. Pleased well. Did not draw on account of weather. Advertising, lobby, newspaper, billboards. Patronage, mixed. Attendance poor. O. W. Harris, St. Denis Theatre, Sapulpa, Oklahoma. Wid Gunning, Inc . FOOLISH MONTE CARLO. The poorest piece of junk in a long time. Don’t let them sell it to you at any price. Have used three of the entertainment out of ten, and if the other seven are like these, I’ll be glad when it’s all over. Advertising, regular. Patronage, mixed. Attendance, fair. Steve Farrar, Orpheum Theatre, Harrisburg, Illinois. Hodkinson FRENCH HEELS. Very good. Patrons well satisfied. Exhibitors can’t go wrong on playing this feature. Advertising, regular, newspaper, billboards. Patronage, mixed. Attendance, good. John F. Carey, Liberty Theatre, Providence, Rhode Island. Metro FASCINATION. Not any better than “Peacock Alley.” It takes a good one to surpass “Peacock,” but “Fascination” will hold your audience from start to finish, and it is worthy of an increased admission. Played big rain storm of over seven inches of rain. Advertising, cut-outs, posters, street bally-hoo and newspapers. Patronage, best. Attendance, poor. M. F. Schnibben, Opera House, Florence, South Carolina. FOURTEENTH LOVER. Corking good vehicle for Dana, and she puts a lot into it. A good hot weather comedy drama. Nothing to bend the intellect or strain the emotions. Should please any audience anywhere. Advertising; posters, newspapers, 'Between Ourselves A get-together place where we can talk things over September! Show You Month! It’s here. Now’s the time to get together all possible exploitation to sell the idea of going to the movies. Now’s the time to get together the crowd — in your theatre. That means GET GOOD SHOWS together so that the folks will be glad to come again and again. And THAT means — now’s the time to tell every exhibitor about the good pictures — here.. And about the bad pictures — here. “Show You Month” starts “GetTogether Year.” Exhibitors have always been great factors in helping other people — War Relief work, civic betterment, and so on. NOW, come on, all, and help each other to the finest year’s profits ever. You are the boys who can do it. VAN slide, lobby, etc. Patronage; mixed. Attendance; good for hot day. J. J. Wood, Redding Theatre, Redding, California. GARMENTS OF TRUTH. Gareth Hughes is very good in this picture. Pleased everyone who saw it. Advertising, ones, threes, photos and lobby. Patronage, general. Attendance, good. J. S. Wadsworth, Republic Theatre, Great Falls, South Carolina. GOLDEN GIFT. Splendid picture with good story and cast, at a fair price. Pleased 100 per cent. Advertising; regular. Patronage; small town. Attendance; fair. A. L. Middleton, Grand Theatre, DeQueen, Arkansas. THE GREATER CLAIM. One of the best pictures ever produced, but didn’t take here. No chance for you to go wrong on this picture. Increase your admission. Advertising, ones, threes, photos. Patronage, small town. Attendance, fair. F. C. Butt, Ideal Theatre, Blue Ridge, Georgia. I CAN’T EXPLAIN. Personally talking, I consider this pretty good, but at the same time its a weak play. It has certain novel twists, but lacks the human touches necessary to be a sure-fire success. Its appeal is to the sophisticated. Think it will please the average fan. It has good directing coupled with trig acting. We find Metro very good. Advertising; newspaper and billboards. Patronage ; general. Attendance ; good. Harold S. Clouse, Hollywood Theatre, Highwood, Minnesota. POLLY WITH A PAST. Very good comedy drama. Entertainment value 90 per cent. No unfavorable comments. Advertising; newspaper and lobby. Patronage; general. Attendance; poor. Smith & Carroll, Portland Theatre, Casselton, North Dakota. Paramount ACROSS THE CONTINENT. Good Reid feature, enjoyed by all fans. Advertising; newspaper, billboards. Patronage ; general. Attendance ; good. Stanley N. Chambers, Miller Theatre, Wichita, Kansas. AFFAIRS OF ANATOL. This has a real, all-star cast which will get by alone; that is not all it has; it has a good story and the acting is good. Patronage; small town. Attendance; good. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin. BEYOND THE ROCKS. Screen’s two greatest lovers, Valentino and Swanson. It gets the women. Originally made as a Swanson picture, with Valentino in supporting cast. Did not go over as good as “The Sheik” but it cost us the same price. Chas. H. Ryan, Garfield Theatre, Madison Street, Chicago, Illinois. THE CRIMSON CHALLENGE. Picture pleased pretty well, as it was a Saturday exhibit. Full of pistols, fast riding, and where they like westerns, I see no reason for itsnot being well liked. Exploit Dorothy Dalton as playing a “different role.” Advertising, usual. Patronage, health seekers and tourists. Attendance, good. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake,, New York. DON’T TELL EVERYTHING. Stars drew very good. Owing to warm wave and street exposition, picture only a program picture, but nevertheless it pleased and that is half the battle. Might have made a dollar for myself had the price been right. Even though the picture is quite old I had to pay good money for it, but it’s the same story they tell me. I’ll make it up on the next one, etc. Advertising, street, heralds, window, newspaper. Patronage, all classes. Attendance, better than usual. J. S. Kallet, Strand Theatre, Rome, New York. DON’T TELL EVERYTHING. I did not see this one, but did not have any complaint. Advertising, lobby, heralds, one sheets. Patronage, best. Attendance, poor. R. S. Moore, Gem Theatre, Snyder, Oklahoma. DUCKS AND DRAKES. Very light comedy drama, so light, in fact, I think most of my patrons considered it bunk. Very weak story and the star does not go over in my town. Advertising, ones, threes, sixes, newspaper, slide. Patronage, small town. Attendance, fair. L. E. Silverman, Columbia Theatre, Skamokawa, Washington. EVERYTHING FOR SALE. Have shown most of MacAvoy’s and this is one of the best. Scenery and settings very good. A very delightful play. Play this Realart stuff on Wednesdays and most always have a good house. None of it is for the Rufneck. Patronage, small town. Attendance, good. Wm. E. Tragsdorf, Trags Theatre, Neillsville, Wisconsin. EYES OF THE MUMMY. The foreign actors are terrible. Don’t see how Paramount has nerve enough to put their trade mark on this class of picture. Patronage, all classes. Attendance, poor. J. Kenrick, Strand Theatre, Ithaca, New York. FIND THE WOMAN. Good mystery picture with a cast which includes Norman Kerry and Harrison Ford. Well staged and production up to Paramount standard. Chas. H. Ryan, Garfield Theatre, Chicago, Illinois. HER HUSBAND’S TRADEMARK. Accepted as good entertainment but nothing to rave about. Photography, direction, etc., good. Advertising; usual. Patronage; better class. Attendance ; fair. K. H. Sink, Wayne Theatre, Greenville, Ohio. HUSH MONEY. Fair picture; a little better than Brady’s average. Have never been able to see much ot this star. Advertising; regular. Patronage; small town. Attendance; put on bargain night at 5 and 10 cents, packed house. A. L. Middleton Grand Theatre, DeQneen, Arkansas.