Moving Picture World (Sep-Oct 1922)

Record Details:

Title:
Moving Picture World
Date:
Sep-Oct 1922
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep-Oct 1922)
Leaf #:
000180
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

134 MOVING PICTURE WORLD September 9, 1922 WOMAN WHO WALKED ALONE. Good picture. Well liked. Advertising, newspaper. Patronage, general. Attendance, good. Stanley N. Chambers, Miller Theatre, Wichita, Kansas. WOMAN WHO WALKED ALONE. Has story value, star value and production value. Three stars, Dalton, Sills and Hawley. A first rate picture, well up to the standards of Melford’s productions. Chas. H. Ryan, Garfield Theatre, Madison Street, Chicago, Illinois. WORLD’S CHAMPION. Just a regular feature sold as a special. Second day’s business just half of first day. Advertising, mailing list, programs, extra paper. Patronage, small town. Attendance, fair ; but disappointed. H. S. Stansel, Ruleville Theatre, Ruleville, Mississippi. WORLD’S CHAMPION. Where do they get the “special” stuff? The picture is not as good as the regular Reid pictures, yet they ask a special price. Advertising, extra Patronage, better class. Attendance, fair. K. H. Sink, Wayne Theatre, Greenville, Ohio. Selznick CLAY DOLLARS. Eugene O’Brien not liked very well here but this surely did surprise the kickers. A really, interesting story with the usual country town elements. Enough humor to hold it above average. Advertising, usual ones, and slide. Patronage, small manufacturing town. Attendance, fair. M. V. Cousins, Peoples Theatre, Pineland, Texas. PLEASURE SEEKERS. A very good picture. Elaine Hammerstein does not draw for us in this town but personally I like her pictures. Advertising, newspapers, billboards. Patronage, better class. Attendance, poor. King .Solomon, Bijou Theatre, Clarksburg, West Virginia. REPORTED MISSING. Certainly this is the best thing Owen Moore ever did. The comedy by the big fellow was simply a scream. We know of no better picture than this one. Best of all, we bought it right and made money. Ned Pedigo, Pollard Theatre, Guthrie, Oklahoma. REPORTED MISSING. The sort of picture that makes you forget there is such a thing as time A shrapnel shell of high explosive comedy, loaded with laughs and A Demon for Work C. Wesley Jennings is with the highly reputed Southern Amusement Company, Victoria, Virginia. He’s with this department, heart and soul. How does he show it? BY SAYING “YOU MAY SEND ME ABOUT FIFTY REPORT CARDS.” Next!— vertising, sixes, threes, ones, photos, heralds, window cards. Patronage, small town. Attendance, good. G. D. Hughes, Liberty Theatre, Heavener, Oklahoma. United Artists THE IRON TRAIL. Better look this one over before you show it to your patrons; it failed to please here and after looking at it I was bound to say it’s tiresome and the poorest Rex Beach picture I ever saw. Jt’s no special; if you buy it cheap, run it. Advertising, special. Patronage, mixed. Attendance, very poor second day. Steve Farrar, Orpheum Theatre, Harrisburg, Illinois. LITTLE LORD FAUNTLEROY. It takes us all a long time to find out if certain stars get us any money or not, and I am now convinced that Mary is all caught up, and if I gave away goldfish with each ticket I could not do business with Pickford. Not an audience picture. Advertising, billboards, newspaper, window. Patronage, a few of better class. Attendance, poor. J. S. Kallet, Strand Theatre, Rome, New York. RULING PASSION. George Arliss a real actor. Story good. Our patrons enjoyed it and told us so. Doris Kenyon female lead. On seven reels. Chas. H. Ryan, Garfield Theatre, Madison Street, Chicago, Illinois. THREE MUSKETEERS. High class and amusing farce, extremely well done. Doug deserves credit. But it’s held down by being ancient stuff. Public demands 1922 subjects. Only the highbrows came. Advertising, fifty ones, ten threes, two sixes, 1,500 heralds, two newspapers. Attendance, extremely poor. S. H. Blair, Majestic Theatre, Bellville, Kansas. WAY DOWN EAST. A splendid audience picture, very well done. Has wide appeal. Advertising, sixes, threes, ones, 1,500 heralds, two newspapers. Attendance, poor ; too hot. S. H. Blair, Majestic Theatre, Bellville, Kansas. Universal CONFLICT. A very fine picture that sure aught to please every where. Advertising; small town. Patronage; good. Clarence W. Langacher, New' Glarus Theatre, New Glarus, Wisconsin. DANGEROUS LITTLE DEMON. Very pretty picture that will please everyone. Everybody seemed to enjoy this picture and asked for more of Marie Prevost subjects. Universal improving right along on their subjects and I do hope they will not improve on the rentals. Advertising; ones, mailing list. Patronage; small town. Attendance; good. J. F. Pruett, Liberty Theatre, Roanoke, Alabama. DR. JIM. Say boy, this was a great picture, but why does a star have to get in the limelight at the height of his career when we are pulling so hard for clean pictures. J. R. Rush, Pastime Theatre, Pearl City, Illinois. FALSE KISSES. Take my advice and lay off. Absolutely rotten. I have never seen her in a good picture. Probably she W'ould make good if Universal would give her a good story. Advertising; ones, slide, photos. Patronage ; small tow'n. Attendance; fair. F. C. Butt, Ideal Theatre, Blue Ridge, Georgia. NO WOMAN KNOWS. A very fair picture, but did not go over in this town. I can’t see where they get this special stuff on a picture of this kind. I lost plenty of money on it, but it wras not all the fault of the picture. Farmers were all making hay and had no time for the movies. Advertising; usual. Patronage; small town. Attendance ; very rotten. L. E. Silverman, Columbia Theatre, Skamokawa, Washington. OUT OF THE SILENT NORTH. Good story of the north that pleased 90%. Patronage ; small town. Attendance ; fair. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin. OUT OF THE SILENT NORTH. A good picture with beautiful snow scenes. It will please any audience and can be bought at the right price. Advertising; billboard and newspaper. Patronage; high class. Attendance ; good. John A. Schwalm, Rialto Theatre, Hamilton, Ohio. THE ROWDY. Fine show'. J. R. Rush, Pastime Theatre, Pearl City, Illinois. SECOND HAND ROSE, Gladys Walton, the star, was liked by all. Advertising; lobby, newspaper, handbills and slide. Patronage; high class. Attendance; fine. Thomas Clark, Electric Theatre, Maryville, Missouri. THE SCRAPPER. Some action and a good picture bf this kind. Attendance; good. H. R. Workman, Coliseum Theatre, Marseilles, Illinois. THE SCRAPPER. Better than lots of super-specials I have run and pleased 100%. Made money because the price was right. You will always get a clean deal and good service from Universal. Advertising; usual. Patronage; small town. Attendance; good. J. F. Pruett, Liberty Theatre, Roanoke, Alabama. TRACKED TO EARTH. A very good w'estern program picture. The photography excellent and our patrons were all satisfied. Advertising; three sheets. Patronage; rural. Attendance; good. D. B. Rankin, Cooperative Theatre, Idana, Kansas. THE TRAP. Lon Chaney’s acting and scenery and photography good, but type of story is gruesome and is not one w'hich vour patrons will thank you for having shown them. Patronage ; small town. Attendance; fair. Trags Theatre, Neillsville, Wisconsin, thrills. Seven reels of chain lightning. Ad A Straight from the Shoulder Report Exhibitors are booking by theae reporta. Tell them about pictures that make money for you and warn them against the really bad staff. Be fair to the picture and to year fellow exhibitors. LET’S HEAR FROM YOU. Title of Picture Producer Your Own Report How Advertised Type of Patronage Attendance ... Good, Fair, fear Theatre City State Date Signed