Moving Picture World (Nov-Dec 1922)

Page scan 000256 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1922
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1922)
Leaf #:
000256
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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218 MOVING PICTURE WORLD November 18, 1922 First Out of the Wrapper Moving Picture World Two newspapers lie on your desk. Not much difference in the news they contain, nor the features. But you know that one is likely to have YOUR NAME in it; an item of gossip about something you are doing. You know it is certain to have some gossip about YOUR NEIGHBORS. Which of the two newspapers do you pick up EIRST? Which is going to stay on your desk the longest ? * * * Moving Picture World is being built on solid publishing fundamentals, with untiring effort and unsparing of expense to answer to the slogan: Regional in News Value; National in Service. Each week it is crammed and packed with EXHIBITOR NAMES— hundreds of items about your customers. Which paper do they read? Which one would you read ? * * * The most carefully planned and the cleverest copy doesn’t become advertising until it reaches a POSSIBLE CUSTOMER. The week you are not represented in Moving Picture World you are leaving THE OTHER EELLOW in undisputed control in the paper that is — Eirst out of the wrapper — every week — because it is the exhibitor’s own intimate paper. Robert E. Welsh