Moving Picture World (Nov-Dec 1922)

Novembelr 18, 1922 MOVING PICTURE WORLD 249 Eight Week Run American Releasing Corporation has entered upon an eight weeks’ occupancy of the B. S. Moss Cameo Theatre, New York, opening Sunday, October 29, with Ray C. Smallwood’s Pyramid production, “Queen of the Moulin Rouge,” from the famous play by Paul Potter. Several of the special productions being distributed by American Releasing will follow “Queen of the Moulin Rouge” in the Cameo and then will be played across the metropolitan circuits in New York City and Brooklyn. Enthusiastic Over New Picture Though hobbliing about on a broken leg which, while mending continues to cause him severe pain, Edward A. MacManus, just I returned to New York, is none n the less enthusiastic over the I second production which he has ; completed in Porto Rico for Associated Exhibitors. The new MacManus picture is after an original story by Charles A. Logue and now bears the working title, “Allah Is Allah.” Many Indians Used in Paramount Film Making Progress Under the guidance of Major T. J, McCoy, of Wyoming, now associated with Famous Players-Lasky Corporation in making “The Covered Wagon,” James Cruze’s Paramount production, a half dozen train loads of Bannock, Crow, Shoshone and Arapahoe Indians have passed through Salt Lake City during the past few days en route for Milford and Meek Ranch. Several carloads of horses and equipment, including tepees, saddles, war bonnets, bed rolls, etc., have been attached to the trains. “It has been a task of no small proportions,” declared Major McCoy. “You would hardly believe that some of the older men of these tribes, after we had secured the necessary permission to bring them from the reservations, refused utterly because they believed it was a scheme to break up their reservations. We lost a couple of lots because of their suspicions, but have the pick of the entire country as it is.” New Sales Records Show Big Business In Country Store Comedy Film Larry Semon’s latest comedy, “The Counter Jumper,” as the title suggests, deals with a country general store. Lucille Carlisle is leading woman. “The Counter Jumper” is said to be up to the high standard established by Semon. and to be due for a boisterous welcome. Exchange of Associated First National Pictures, Inc., are in the midst of a “Harvest Time” sales contest which shows that business has “come back” with a big punch. The contest opened October 2 and closes November 25. Reports for the first three weeks indicate that sales records are being smashed in each of the branch exchanges, and branch managers and salesmen are enthusiastic over the big business which is being brought in under the First National banner. The awards consist of a first prize of $300, a second of $200, third of $150 and a fourth of $100 to the winning salesmen in each of the following sales districts : Canadian, Eastern, Western, Mid-Western, Central, and Southern. In other words, there will be four awards in each district, or twenty-four in all, which means that one salesman out of every four should come forth a winner. In case of a tie for any of the prizes, each of the contestants so tied will receive the full amount of the prize tied for. Philadelphia Gives Film Big Reception M ! eii[ ! I: I at' al.it V! ■ Universal to Re-issue Valentino Picture Universal announces the reissue of “All Night,” a feature production made several years ago with Carmel Myers and Rodolph Valentino as the leading players. It will be released as a Universal Special and will be accompanied by new prints, paper, press sheets, slides, lobby cards and other accessories. Universal recently re-issued the “Delicious Little Devil,” a feature production with Mae Murray and -Rodolph Valentino. It met with instant success and exhibitors all over the country have cleaned up with it. “All Night” will be released under similar conditions. It is being put out as the result of a demand on the part of exhibitors for more Rodolph Valentino re-issues. “Once to Every Woman,” another’Universal picture in which Valentino had an important role and which has been shown in thousands of theatres throughout the country during the last two years, suddenly took a new lease on life about six months ago. The demand for it became so great new prints had to be ordered and new press sheets and accessories made up. The Rex Ingram production, “The Prisoner of Zenda,” was given its Philadelphia premiere at the Aldine Theatre, on the evening of October 23. at which time was celebrated the taking over of the theatre by Marcus Loew, president of Metro Pictures Corporation. Twenty -five motion picture stars accompanied Mr. Loew in a private car from New York. In Philadelphia they were met by a band, which took its place at the head of an automobile parade to the City Hall. The company was next received by Mayor Moore, and Mr. Loew was given the key to the city at the reception which took place. Rex Ingram, maker of “The Prisoner of Zenda,” and Alice Terry, Princess Flavia in the film and Mrs. Ingram in real life, were also presented to the Mayor. In the evening the party was present at the premiere. A supper dance in honor of the celebrities was held at the Bellevue Stratford Hotel. The newspapers of Philadelphia gave high praise to the picture. Advertising Campaign Twenty-five thousand dollars, will be expended by Sawyer and Lubin in an exploitation campaign for “Quincy Adams Sawyer” the forthcoming Metro-SL special production translating to the screen this famous novel by Charles Felton Pidgin. Sawyer and Lubin’s programme for the campaign includes: A full nage advertisement in the Saturday Evening Post; nationwide distribution of an eight-page broadside explaining how to cash in on this; a special photoplay edition of the novel; publication of a condensed version in over 500 newspapers; distribution of effective advertising novelties, and of autographed photographs of the cast; oil paintings for lobby display, andl huge banners, large enough to carry names and photographs of all the players. Co-operation of the publishers of the book, Grossett and Dunlap, has been obtained', and the result is a special photoplay edition of the novel, illustrated with twelve scenes from the photoplay. A complete short story version of the photoplay ■will be published in more than 500 newspapers. Many novelties have been devised. Word just received from Myron Selznick, president of Selznick Pictures Corporation, who recently arrived in Los Angeles after a four weeks’ business visit at the Selznick home offices in the East, is to the effect that splendid progress is being made in the filming of the big Selznick special, starring Owen Moore. The special is being made under the title of “A Dollar Down,” with story and direction by Victor Heerman. The principal feminine role is in the hands of Alice Lake. Organization Adds to Sales Force W,. B. Frank, general sales manager of Associated Exhibitors, announces addition of several new members to that organization’s already large staff of salesmen. A. H. Livzey becomes a member of the force at the Detroit branch, Vincent Trainor at Newark, Floyd Rice at Atlanta and John C. Cain at Pittsburgh, while Jack Schaefer is appointed sales representative in the New Orleans office. Will Soon Send Out Prints of Film Select exchanges throughout the country are receiving daily shipments of advertising accessories on the big J. Parker Read, Jr., picture, “Pawned,” which the Select company are about to release. Prints will be in the branches within the next few days. “Pawned” is from a story by Frank L. Packard, author of “The Miracle Man.” Irvin V. Willatt directed the filming. Tom Moore and Edith Roberts are the featured players. Big Audiences See Griffith Film Entering its second week at the Apollo Theatre, New York, “One Exciting Night,” the D. W. Griffith production, continues tq draw capacity audiences. United Artists states. For the purpose of bringing new faces and new methods to his silversheet the players, for the most part, were selected because of their lack of motion picture experience. ' Exhibitors Anxious for S. L. Film In connection with the forthcoming release of “Quincy Adams Sawyer” by Metro Pictures Corporation, it is said that hundreds of exhibitors throughout the New England states are requesting immediate bookings for this film. ‘Quincy Adams Sawyer” is an S-L special, produced under the supervision of Arthur H. Sawyer and directed by Clarence Bad^el*.