Moving Picture World (Sep-Oct 1923)

Page scan 000413 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Sep-Oct 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep-Oct 1923)
Leaf #:
000413
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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DEFIES COMPETITION " Strangers of the Night,’9 an adaption of the international stage success, "Captain Applejack,” is an example of the really great pictures to be produced by Louis B. Mayer for Metro. It will stand up against the strongest kind of competition. This was proved by the remarkable runs enjoyed by Walter Hackett’s play. 1 SOLID YEAR IN NEW YORK. 4 SOLID YEARS IN LONDON. 1 YEAR IN BOSTON, CHICAGO, PHILADELPHIA AND OTHER IMPORTANT AMERICAN CITIES. " Strangers of the Night” is the finest kind of a “buy” for the exhibitor. It has everything that will draw crowds to the box office. It is a big picture not only because of its fine acting, massive sets and the fact that it is internationally known, but because everyone who sees it will enthuse over it. It is a picture that will build patronage for any theatre that shows it. A CAST OF BOX OFFICE NAMES Matt Moore Barbara La Marr Mathilde Brundage Thomas Ricketts Enid Bennett Robert McKim Emily Fitzroy Otto Hoffman BIGGEST PHOTOPLAY FRED NIBLO HAS EVER MADE Adapted by BESS MEREDYTH From the international stage success “CAPTAIN APPLEJACK” By WALTER HACKETT