Moving Picture World (Sep-Oct 1923)

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How Often Do Your Theatre Audiences Win Their Bets? When your patrons enter your theatre every one of them is betting you * fifteen cents, or twentyfive, fifty-five, or even eighty-five cents — what> ever it may be — that he will see a good picture. You ought always to let them win those bets. When you don't, you lose — no matter how profitable the week may be. That is what you owe your patrons. You bet a good picture against their good money. D.W GRIFFITH presents to, WH ITE You Both Win With t(The White Rose” You can be sure your patrons win their bets when they see D. W. Griffith’s new picture, “The White Rose,” for here is a film that has more than gowns, more than sets, more than a few interesting scenes and clever titles. “The White Rose” has that spirit which digs right into your audiences, all the time giving, giving — GIVING! And the picture that doesn’t GIVE is only diversion. It is NOT REAL entertainment. NOW BOOKING UNITED ARTWTX CORPORATION MARY PtCKFORD CHARLIE CHAPLIN DOUCLAJ' FAIRBANKS D. W. GRIFFITH HIRAM ADRAMJ" • PREJ'I DENT