Moving Picture World (Nov-Dec 1923)

/126 MOVING PICTURE WORLD November 3, 1923 as. Has good moral tone and is suitable for Sunday. Had good attendance. Draw all classes in city of 14.000. Admission 10-25. E. W. Collins, Grand Theatre (750 seats), Jonesboro. Arkansas. HOLLYWOOD. (8.100 feet). Star cast. Two days is our usual maximum run but we gave this one four days at raised prices. Held up for good business all days. Created much discussion which brought business. Everyone satisfied. Good moral tone, suitable for Sunday. Attendance better than usual. Draw all classes in town of 8.000. J. E. Madison, Idaho Theatre, Twin Falls, Idaho. HOMEWARD BOUND. (7.000 feet). Star cast. An exceedingly interesting picture and well worth seeing. It's a bracing yarn of the world of ships. Swift as a gale and as mighty as the sea. William Noble. Criterion Theatre, O lahoma City, Oklahoma. JAVA HEAD. (7,365 feet). Star cast. A peculiar combination here. A beautiful production, intelligently staged, but the two leading feminine members of cast are entirely miscast. Leatrice Joy does not look well as the Manchu Princess and Jacqueline Logan cannot play the American g.rl. Costume paper kept them out. Why do they try to force costume stuff on us? Moral tone O. K. and is suitable for Sunday. Had very poor attendance. Draw all classes in city of 14.000. Admission 10-25. E. W. Collins, Grand Theatre (750 seats), Jonesboro, Arkansas. KICK IN. (7,074 feet). Star, Bert Lytell. An exceptionally good crook story that was admirably produced. Lytell shows to advantage in this type of a picture. Supporting cast good. T. H. Whittcmore, Newcastle, California. KICK IN. (7,074 feet). Star cast. Good production. Has very good moral tone and is suitable for Sunday. Had good attendance. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. LAW OF THE LAWLESS. (6.387 feet). Star. Dorothy Dalton. A program picture very similar to "The Sheik." possibly better. Lots of action, well produced but producers should realize that patrons are tired of oriental stuff. Advertising slant, state it is equal to "The Sheik” with the action of a serial. Good attendance, drawing farmers and retired farmers in town of 2.500. Admission 10-20 and 10-25. H. J. Longaker, Howard Theatre (350 seats), Alexandria, Minnesota. LAW OF THE LAWLESS. (6,387 feet). Star, Dorothy Dalton. Stood well and pleased the people. William Noble, Rialto Theatre, Oklahoma City, Oklahoma. LAW OF THE LAWLESS. (6,387 feet). Star. Dorothy Dalton. Good picture that pleased my audience. Fast moving drama that ought to please anyone. Dalton is a good drawing card here. Good moral tone; suitable for Sunday. Good attendance, drawing all classes in town of 2,500. Admission 10 to 55. Adolph Schutz, Liberty Theatre (500 seats), Silver City, New Mexico. MAKING A MAN. (6 reels). Star, Jack Holt. Good picture but not as good as “While Satan Sleeps.” It is suitable for Sunday. Had good attendance. Draw tourists in town of 470. H. Jenkinson, Victor Theatre (250 scats), Minocqua, Wisconsin. MISSION MILLIONS. (5,870 feet). Star, Alice Brady. Clever crook drama. Film fine. Has good moral tone. Not suitable for Sunday. Had poor attendance. Draw small town class in town of 1,200. Admission 10-25, 1535. S. G. Harsh, Princess Theatre (250 scats), Mapleton, Iowa. NTH COMMANDMENT. (7.339 feet). Star, Colleen Moore. A fair show of some human interest. Patrons commented favorably on it and several were quite enthusiastic in their praise. Al. C. VVerner, Royal Theatre, Reading, Pennsylvania. A Late Vitagrapli MAN NEXT DOOR (Vitagraph)). An entertaining picture with good comedy. Will not please the women, but the men will like it. Not the type a woman cares for, but they won’t kick very much on it. Print good. Draw university students and better class. P. A. Wills, Park Theatre, Champaign, Illinois. ONLY 38. (6,175 feet). Star ca^t. Good cast; well acted and very pleasing. Did average business with regular advertising. Draw general class in town of 800. Admission 1030. Frank G. Leal. Leal Theatre (246 seats), Irvington, California. ONLY 38. (6,175 feet). Star cast. Corking good picture. Pleased most all of them. Story was new, keen, fine, and dandy. Play it boys and you will be pleased so will the congregation. Has good moral tone and is suitable for Sunday. Good attendance. Draw society class in town of 7.000. Admission 10-20. Ned Pedigo, Pollard Theatre, Guthrie, Oklahoma. PARAMOUNT PICTURES. Prints tore all up. Leaders gone. 1 Ends gone. All exhibitors in small towns should write them up. Good picture, bum prints. W. C. McIntire, Rose Theatre, Burlington, North Carolina. RACING HEARTS. (5.600 feet). Star, Agnes Ayres. A splendid automobile story and a picture that most anyone should enjoy. William Noble, Rialto Theatre, Oklahoma City, Oklahoma. TO HAVE AND TO HOLD. (7,518 feet). Star, Betty Compson. Very, very good picture; pleased all. Suitable for Sunday. Had good attendance. Draw all classes in town of 1,900. Admission 10-25. Strand Theatre (300 seats), Pierce, Nebraska. TO THE LAST MAN. (6,965 feet). Star, Lois Wilson. A rousing romance of the early West with the tremendous sweep of action for which the author is noted. Produced under Zane Grey's personal supervision, and actually screened in the picturesque cattle and sheep country of Arizona. The picture is splendid. See it for yourself and be convinced. William Noble, Criterion Theatre, Oklahoma City, Oklahoma. WOMAN WITH FOUR FACES. (5.700 feet). Star, Betty Compson. This picture with two very fine stars has more thrills and more action than any other picture therefore will please your audience. I am sure YOU CANT FOOL YOUR WIFE. (5,703 feet). Stars, Leatrice Joy, Lewis Stone. Good picture of its class; too long, could have been in five reels. Miss Joy, Miss Naldi and Mr. Stone do good work. Paid too much for this so did not come out. It might pull in some sections of the country but didn’t do much here. Pleased about sixty per cent. Fair moral tone, suitable for Sunday. Fair attendance of all classes in town of 2,500. Admission 10 to 55. Adolph Schutz, Liberty Theatre (500 seats), Silver City, New Mexico. YOUNG RAJAH. (7,705 feet). Star, Rodolph Valentino. I was afraid of this feature, as I have read so many adverse criticisms, but I only wish all the pictures on the market were as good entertainment as this one. It pleased a greater percentage of the audience than “Blood and Sand." The price was right. Paramount has always been fair on film rentals with me, and they send along a print instead of an apology for your money. "The Young Rajah” will please any type of audience. I used slide, billboards and Paramount Week advertising. A very stormy night, so the attendance was poor. Used slide, heralds, billboards. Draw townspeople and farmers in town of 800 Admission 10-25. Guy C. Sawyer, Town Hall Theatre (250 seats), Chester, Vermont Pa the SAFETY LAST. (6,400 feet). Star, Harold Lloyd. Lloyd's comedies draw them in and please everyone. The kids went wild about it and some came the second time to see it. It is there. Had good attendance, S. R. O. Draw better class in town of 4,500. Admission 10-15. C. A. Anglemire, “Y” Theatre (400 seats), Nazareth, Pennsylvania. Preferred THORNS AND ORANGE BLOSSOMS. (6,971 feet). Star cast. Very fine picture. Direction, story, settings, photography all that could be as ed tor. Suitable for Sunday. Fair attendance of family and student class in town of 4.000. Admission 10-22. R J. Relf, Staa Theatre (600 seats), Decorah, Iowa. Selznick CRUB STAKE. (8,061 feet). Star, NeU Shipman. You find this a good one. In fine shape. Only thing have against this one it’s too long and somewhat draggy. If you run it put a single reel comedy or news with it. We ran a two reel comedy with it and made too long a show of hot weather. Did fair business for two days. Bought the' picture right. This one is better than “Quicksands.” with the same star. Push on this one. It will stand it. Might say fine scenes and snow stulT. Admission 10-20. William Thachcr, Royal Theatre, Salina, Kansas. MARTIN JOHNSON'S JUNGLE AD VENTURES. Ran this early in the summer hoping to reap from big publicity that was being given "Trailing African Wild Animals." Was careful to advertise that there were pictures from Johnson’s previous trip. Worked hard to put it across, but it threw me for the worst flop l‘ve had in months. The production is good, although probably rather tame in comparison to Johnson's last production or Snow’s. The titles arc worthy of special mention. I consider the showing of this type of picture one of the loftiest missions of the industry. 1 am just starting advance work of Johnson's last picture. Am letting the schools in on this for a percentage. If we don’t pack them in, I'm no showman. Draw village and rural class in town of 400. Admission 25-15. E. L. Partridge, Pyam Theatre (250 seats). Kinsman, Ohio. United Artists ROBIN HOOD. (10.000 feet). Star. Douglas Fairbanks. A masterpiece and that’s that, nothing more to say. It cost money to nta<e. It will cost you money to get and if you do buy it, you've got to get busy every minute prior to opening, for you must get them in on the first show. My experience was at the price I could hardly afford to have an empty seat. A grand time was had by all my patrons, and ever since the exhibit I have been trying to figure how I came out. I said "out.” Usual advertising brought great attendance. Draw health seekers and tourists. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. Universal ABYSMAL BRUTE. (7.373 feet). Star Reginald Denny. Very good picture. Lots of action, good plot, splendid photography.