Moving Picture World (Nov-Dec 1923)

Page scan 000185 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000185
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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November 3, 1923 MOVING PICTURE WORLD 161 “The Midnight Alarm” Fox Films for Release Does Get Them Inside Week of Oct. 21 The box ■ office pull of “The Midnight Alarm,” Vitagraph’s story dealing with the life of a fireman, is attested by J. J. Harwood, manager of the Lexington Theatre, Cleveland. Mr. Harwood in a letter to Vitagraph says : “I am very much pleased to advise you that we opened yesterday to the greatest business the house has ever done, the attraction being your latest release, ‘The Midnight Alarm.’ It was impossible to get the crowds into the theatre and we did a real turn-away business, the feature pleasing every one that was fortunate enough to get in.” Its appeal to audiences in Canada is demonstrated by the following telegram from Manager Brandon of the Imperial Theatre at Cornwall, Ontario : “ 'Midnight Alarm' over the top with flying colors. Never in all my experience saw anything like the crowd in front of our theatre. Ran two shows, both houses jammed to outside doors. Good old Vitagraph.” Precedent Broken at Metropolitan Theatre Thomas H. Ince has been paid a remarkable tribute by Sid Grauman, of Los Angeles, by the booking pf Ince’s “Her Reputation,” a big newspaper drama, for Grauman’s Metropolitan Theatre. This is the first “outside” picture ever shown at the Metropolitan, which heretofore has run only Paramount-Lasky offerings. “Her Reputation” stars May McAvoy, with an all-star supporting cast headed by Lloyd Hughes. Newspaper critics throughout the country have given praise to the picture. “The events in ‘Her Reputation’ are set forth convincingly and the fine acting, especially that of May McAvoy, gives the play an atmosphere of realism rare in such an exciting feature. The Portland Oregonian says: “The flood and fire scenes in ‘Her Reputation’ are convincing and marked with a genuineness in their enactment seldom attained in similar screen efforts.” “Cameo Kirby,” the William Fox special production adapted from the great stage success by Booth Tarkington and Harry Leon Wilson, and the Sunshine Comedy, "The Roaring Lion,” are scheduled for release October 21 by Fox Film Corporation. “The Governor’s Lady” another of the specials announced for the 192324 season will follow “Cameo Kirby” in one week. Few stage plays achieved a re cord on the road such as “Cameo Kirby.” The story centers about a picturesque Mississippi River gambler of a former generation, who shoots straight and deals squarely, eventually winning when hearts are trumps. John Gilbert will oe seen in the role of the swanking, cynical soldier-of-fortune type of gambler. Gertrude Olmsted will have the feminine lead. “Cameo Kirby” is a John Ford production. “Angel Face Molly,” a Dramatic Picture Viola Dana, Metro star, is now at work on her fourth Metro starring picture of the new Metro season, “Angel Face Molly” This is an original story for the screen by Fred Kennedy Myton adapted by Thomas J. Hopkins and being produced at the Metro Hollywood studios under the direction of Ocar Apfel who also directed Miss Dana in her two previous pictures, "The Social Code” and “In Search of a Thrill.” “Angel Face Molly” is a dramatic story. In the cast with Miss Dana, is Milton Sills. This marks his second appearance opposite the Metro star, his earlier being several years ago in the Metro pictures, "Dangerous to Men.” Other players in the cast are Gertrude Claire, Wallace MacDonald, Betram Grassby, DeWitt Jennings, Nelson McDowell, Matthew Betts and Edward Wade. Be Sure to Read the F. B. O. Announcement in this issue. HIGHLIGHTS ON EMORY JOHNSON’S THE MAIL MAN Upper left: welcome accorded the director by New York postmen. Center: the director and his mother. Mi's. Emilie Johnson, who writes the stories for* her son’s productions. Upper right: Los Angeles postmen pay tribute at monster jollification. Lower left and right: more scenes of New York postmen serenading Johnson.