Moving Picture World (Nov-Dec 1923)

Page scan 000207 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000207
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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November 3, 1923 MOVING PICTURE WORLD 183 A Supreme Achievement in Projection Screen Construction THE NEW ^MINIISA^ De Luxe Special ( Built to Specifications ) is the embodiment of all the desirable elements that make for perfect projection, insuring the accurate reproduction of everything the producers have put into the films, yet presenting them in a soft tone that is pleasing to the eye. Your request for a large sample to test under light will not obligate you in any way. MINUSA CINE SCREEN CO. BOMONT AT MORGAN, ST. LOUIS j\/T ERE relmburse1 Lnent for dark house losses comes a long way from balancing the actual damage. That s why hundreds of foresighted exhibitors are buying “dark house insurance” in the form of steady, dependable Universal lighting plants. Then, when the dreaded shutdown of power line current does come, a flick of the switch starts a smooth flow of even, flickerless light. Fourcylinder power and ample 4 K. W. capacity— backed by 23 years of experience— account for the fact that more Universal Electric Plants are used by theatres, traveling shows and circuses than any other kind. UNIVERSAL MOTOR COMPANY 15 CEAPE STREET OSHKOSH, W1S. Unwet&a^ Write for your copy of “The Power Behind the Screen,” a book for the exhibitor. No obligation whatever. '■Jb'ZCZJ . This marvelous combination heater and ventilator heats and gently distributes fresh, pure air in winter — supplies an abundance of cool, clean air in summer. Keeps your theater comfortable and healthful the year round. Combined Heater and Ventilator— for Moving Picture Theaters Many moving-picture theater owners who have thoroughly investigated heating and ventilating systems have unqualifiedly chosen Skinner Bros. Heaters. These heaters are so unusual in design and operation that their performance really astonishes everyone— they combine effective heating and ventilating in one unit. From a box-office standpoint this means everything to you — when you install the Skinner Bros. Heater you keep your theater at a comfortable temperature and rid it once and for all of the stuffy, foul atmosphere that keeps so many patrons away. No outside pipes or ducts are used in the Skinner Bros. System — no coils hanging on your walls — no fittings block your aisles — no smudge or dirt on your decorations — no fire hazard. Performance of these heaters is guaranteed when installed as directed by our Engineers. Investigate — right now — send for Catalog B-8 and the names of moving-picture theater owners who have installed this heating system. Skinner Bros. Manufacturing Co., Inc. Main Office and Factory: 1474 South Vandeventer Avenue, St. Louis, Mo. Eastern Office and Factory: 140 Bay way, Elizabeth, N. J. Boston, 445 Little Bldg. Buffalo, 702 Morgan Bldg. Cincinnati, 1050 Hulbert St. Oliver Schlemmer Co. Phila., Pa.. 1711 Sansom St. New York, 1702 Flatiron Bldg. Chicago, 1703 Fisher Bldg. Cleveland, 612 Marshall Bldg. Wash., D. C.. 714 Evans Bldg. U. D. Seltzer , Haynes Spelling Co. Pittsburgh, 8 Wood St. Pittsburgh Heating Co. Spokane, 409 First Ave. H. B. DeLong Co. Detroit, 308 Soherer Bldg. SkunierBros. Patented "Direct Fired HEATING SYSTEM. — u