Moving Picture World (Nov-Dec 1923)

Page scan 000445 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000445
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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MOVING PICTURE WORLD 359 November 24, 1923 From the Successful Broadway Stage Play by Mann Page and Paul Dickey Weekly Film Review, Oct. 20 “Lights Out” is a crackerjack comedy that should clean up, it’s a picture in a hundred and certainly ought to make money for exhibitors. It is action from the word “go” and the tempo never slackens. Advertised right — and F. B. O. is getting out a hot line of paper. “Lights Out” stands every chance of going over big. Ex. Herald, Sept. 29 If you want something unusual in screen entertainment, something different, our advice is to hop out and get “Lights Out,” which is probably the most unique story ever screened. Amusements, Oct. 6 They seldom make mystery plays any better than this one, fast moving from the word go — suspense is held up to the final fadeout. Laughs and good thrills and a lot of comedy that registers — these ingredients should insure the success of the picture. In addition there is a novel angle and any audience will get considerable kick out of this novelty — you can practically guarantee the picture from the standpoint of pleasing the majority. L. A. Times, Aug. 22 Excellent entertainment — the picture affords quite the most delightful caricature I’ve seen on the screen for a long time, really, it’s superb as comedy and highly enjoyable. M. P. News, Sept. 22 In working out this theme, the producers have built as many laughs as thrills into the picture — is rich in comedy. Cabaret scene in South America is a real novelty, much fast action in the climax, when many surprises are sprung — you will be able to please any audience with this one. The theme is out of the beaten path. Ex. Herald, Oct. 20 Will entertain the average person and as the average person constitutes the overwhelming majority of moving picture patrons, there is no question at all as to whether this is a good box office attraction. Story is excellent, and exhibitor, no matter where his theatre ; is, will have no difficulty in attracting attention to this picture. Harrison’s Reports, Oct. 6 A good crook-melodrama ; the story is sufficiently compelling, the j action sufficiently fast, and thrills close enough together. “Lights ! Out” is good stuff. Dis“ FILM BOOKING OFFICES of America, Inc. 723 SEVENTH AVENUE, NEW YORK, N. Y. EXCHANGES EVERYWHERE Sales Office, United Kingdom, R-C Pictures Corporation, 26-27 D’Arblay St., Wardour St., London, W.l, England