Moving Picture World (Nov-Dec 1923)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000493
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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MOVING PICTURE WORLD 395 November 24, 1923 A First National Release BETTER THAN A WINDOW IS THIS DEPARTMENT STORE LOCATION This improvised studio was located in Indianapolis’ largest department store. If you thought you looked like Norma Talmadge in Ashes of Vengance and the photographer agreed with you, he took a few feet for a him for the Circle Theatre. Resemblance Contest Used Motion Camera If you lived in Indianapolis and cherished an idea that you looked like Norma Talmadge, all you had to do a few weeks ago was to go to the largest department store and if the photographer thought you thought correctly, he would grind down a few feet of film for a showing at the Circle Theatre. About half of the feminine population of the town tried to crash the gates, but only those who had one per cent, of chance got a shot. Ace Berry, manager of the Circle Theatre, had tied the Times to the contest idea, to help along Ashes of Vengeance, and for a couple of weeks the Times ran a daily story with one or more pictures of the contestants. Then the assembled film was run at the Circle and the winner was put into the “original” costume worn by Miss Talmadge and permitted to do some of the scenes in which the star appears alone, and this was also shown at the theatre. Beside the kudos of looking most like Miss Talmadge, the winner was given a gold wrist watch. When the “original” costume was not working on the winner of the contest, it was displayed in a store window with a dummy of the leading man also wearing an original costume. The window was nicely dressed and got a lot of attention. The pair of stunts were all that were needed to make exceptional business for the popular star. A First National Release AN EFFECTIVE USE OF DISCS ON WANDERING DAUGHTERS This was done by the Isis Theatre, Houston, Texas, and the photograph can only suggest the effect, since the discs were variously colored and were placed so that contrasts made each more effective. The large circles carry the title and the others the players. It’s Nice for John But Tough on Gloria When John Harris, who runs the Central Theatre, “for colored,” down by the railroad tracks in Dallas, Texas, hooked on to the Paramount service, he was so pleased that he took extra space in the negro paper to tell the world. This is what he told: JOHN HAHRIS HE FOUND HIS MATCH JG3S& L. LASKY I GLORIA / > 8 SWANSON IN 'BLUEBEARDS 8 WIFE gr — . Sun.. Mon. and Tues., Oct. 21, 22, 23 iC f Grand Central Theatre A Paramount Release JOHN HARRIS’S AD. What he meant to suggest was that in Paramount productions he had found features worthy of his patrons, but that is not precisely what this advertisement suggests. As a “match” John is all wet and he won’t light. Pictures Were Passes Modifying an old scheme, Sid Lawrence, of the Regent Theatre, Grand Rapids, Mich., tied the local paper to a circulation scheme in which passes to the Regent were given all persons whose snapshots were printed in the Sunday picture section. Only women were photographed and the photographers snapped many blank exposures to increase the interest, but only those whose pictures were used were given passes. Of course the paper played up the Regent and its attractions.