Moving Picture World (Nov-Dec 1923)

MOVING PICTURE WORLD Apple Would Shift the Lobby Doors Use Steam Heat and Banish Stores II' Benjamin Apple, owner of the American Theatre, in Troy. X. \ ever builds another house it s a safe bet that he will profit from the experience which he has gained during the past three years from his present theatre. So far as location is concerned Mr. Apple is perfectly satisfied. His house is in the business center of the city, and it might be said right here that Mr. Apple is a firm believer in the advisability of downtown houses in cities of from 50.0CU to 75.000 inhabitants. He contends that the people naturally dock downtown on a night or a holiday. and. furthermore, that these houses stand a far better chance than even a nearby residential one in catching the transient trade. But when it comes to interior arrangements of his theatre that is an entirely ditterent Question. Unfortunately, the architect who designed Mr. Apple’s house made a rather bad mistake in that the doors opening from the lobby into the house permit not only light from the'lobby to strike the screen, but also cause a stiff draught to strike patrons in the rear of the house as well as along the aisles, the doors opening directly opposite the aisles themselves. Would Change Position of Lobby Doors “My lobby is about twenty by twenty,” said Mr. Apple :n discussing his house with a W orld representative. "I do not like too large a lobb\ because if a picture is not drawing well it gives a barren appearance. Neither do I like too small a lobby, for that means that, on a rainy night, many people, if forced to stand outdoors in line, will go elsewhere. Unfortunately. my doors open directly opposite the aisles, and as a result light strikes my screen at very frequent intervals; and if it's' a cold night a draught hits the patrons sitting alone the ais es and some of those in the rear. I have placed curtains as windbreakers in the SPECIAL ROLL TICKETS r»ui own ipeclal picket ant colors, accuratelj mini bered ; etert roll gu»rinteed Coupon Tickets for Prize Drawings; $5.00. J6.00 Prompt shipments. Cash with the order. Get the ■ = a^tuP'ee Send diagram far Kwer.,-j Seat Coupon Tickets, serial or dated All tickets must conform to Gatem DUee of admlS.?.T.ndgUt£1£](rd e,t,*,U,h' ’ SPECIAL TICKET PRICES Five Thousand «w> Ten Thousand ’ Fifteen Thousand Twenty-five Thousand .... ton Fifty Thousand 12.50 One Hundred Thousand 18.00 National Ticket Co. sh^okm. e. HALLBERG MOTOR GENERATORS Are the best for Pcoieatora. J. H. HALLBERG •*45 Riverside Drive New York rear, but. of course, such would be impossible across the aisles. Pt'efers Steam Heat "My projection throw is about 105 feet, and appears to be about right for a twelve bv sixteen screen. If I built another house I would use hot-water heat in preference to hoi air. 1 am well satisfied that ventilation is absolutely necessary to the success of a theatre these daj s, and the blower system which I now nave seems to meet with the situation, and I would not change it unless I used hot water and then brought about ventilation bv some one ot the modern appliances. Would Eliminate Stores . < AI1 my Kghts are controlled from the nroject.on room which I think is advisable, although we have a mam switch in the office as well. I made the mistake when I built this houpe ot putting in a store next door to help meet the overhead. I would not do this again but would depend upon the success of my house anrimfeta 1,6 C?penTses “d provl'de the' Profit, and in do.ng that I would increase my seating ofPaCtho„b'V 1b°Ut 200',making my house one *4 mcmsand seats rather than eight hundred. tim! r e a ttytoot frontage at the present t me. I would prefer one of sixtv feet Pictures are here to stay, and, to mv wav of a !tg’ mtheatliC Sh,0uld be so well managed that it will not be obliged to look to this or H,,SUC\aS small stores, pop-corn stands, and ti™ atS1CiTe\t0 make k a paying prooosi“n,er The Week ’s Record of Albany Incorporations U. bile the week ending November 10 brought the incorporation of one motion picture compam, capitalized at more than a million dollars, t iere w as a decided slump in the number of companies entering the industry in New York Mate, the records in the state’s corporation hureau showing that but three companies of this c.iaracter had been chartered Products COTnlpanies .'"eluded the’ Bray Screen the S capital,zed at S1.800.C00. and the 180th Street Amusement Corporation capiahzed at $60,000. the amount of the apnahzation of the Johnny Arthur Pictures! \l "n S St3ted m the papers as filed. New i'l Ci* CO,,C'r"S '“«'<■ » Theatres Projected l «pe organ costing $10,000 will be installed. L'OO. to cost $100,000. capacity ot FLORENCE, COLO.— New Rialto Theatre i M est Main street is nearing completion House will have seating capacity of 460. November 24. 192.5 T PLAAT:U7'f FvLA-M E -^oody, Dr. C 1. and Col. J. L Young, will erect theatre, store and office building at Ever and Reynolds streets, to cost $100,000. Theatre will have seating capacity of 1.000. Lessee. Hillsboro Amusement Company, Inc., Tampa. Q^CY, ILL.— R. Levine Companv, 822 West 70th street, has contract to erect twoSS°rK biro-k -theatre store and office building pin Ui 197 yee4’ °n ^ ashmgton square, for Pinkelman & Corey, to cost $250,000 j v*' IXD— M. F Keel has con theatre ^ property ,into moving picture theatre House is opposite Santa Fe Station and will be operated with first-class pictures. HAWARDEN, IA.-E. T. Dunlap, manager ot Auditorium, has purchased site on wist s.de Kansas street for erection of up-to-date moving picture theatre and office building Ir. Dunlap will continue to operate the \u ti compTeS ?M""‘ ,he ne"' buildi”k BATON' ROLGE, LA. — Stewart-McGehee Construction Company, Little Rock. Ark has : contract to erect four-story brick and rein , forced concrete theatre, store and office streets gfm^ fe’..19°T[eet’ at Jhird and Florida cos! $182 000 S Theatre Companv Ltd to >759En 0RLEAXS> LA.— Nuccio & Yancey, are ! contract to erect the I atre at Roman and Laiayette streets for T L Courcier, to cost $12,000. Opera and Folding Chairs 4„P"“S .that sa.ve you half. Don’t oav Veneer back? anT*'1 t°“ 8Jt °ur quotations, makes of Chairs made to °rder for all REDLNGTON & COMPANY SCRANTON, PA. WELDED WIRE REELS For Sale by Howells Cine Equipment Co, 748 7(k Ire., New Ttrl CLASSIFIED ADVERTISEMENTS Help and Situations Wanted Only 3c per word per insertion Minimum charge 60c Terms, strictly each with erder S? ssr coon u «-« «* SITUATIONS WANTED TYPHOON POOLING CYSTEM i YPHOCN FAN CO. U 345 W. 39th ST. O NEW YORK experien?44>duM^!o?dexcepUona<i^an^larvn } ears Sive|R|nXreqPueisntte<i Oica^hedlwv^' Kstimate; Theatre. Winfield. Long island C3re ApoI,< i^t,aErie!TaSalary °rgaUis' S vsznsj.