Moving Picture World (Nov-Dec 1923)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000540
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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442 MOVING PICTURE WORLD December 1, 192 sure alwa, thrill like/ The Ramblin’ Kid, with Hoot Gibson.— G^t back of this one. There is real money waiting for you. Ran four^days to capacity. Going to shoot the next one tor .a week. — G. E. Williams. Olympic theatre. Buffalo. X V c— — Dead Game, with Hoo» ^son. — — Pleased big majority. We tinp all of Hoot’s pictures please, and Universal does not hoid you up for them. — W. S. Harris. Grand theatre. Marked Tree, Ark. — Small town patronage. _ ^The Loaded Door, with Hoot Gibson. — A dandy. One that will please them whether they like thrillers orifciot. as this one has plenty of comedy in it. Vic Potel does some good work. My patrons liked this one and told me so. L am finding that Universal has got good shows and they sure treat you right on prices. You can show a profit on their pictures and some of the other producers Tbe^Load ed D oo r , w i th ~Vl oof t —Gibson always a winner for us. This one especially good. Lots of comedy and plenty of action. W e use Gibbon and Mayo on serial nights and hndij^" a dandy program— Idle Gibson.' Trimmed, with Hoot Gibson. — Pleased generally. Star always draws more than average crowd. — Joseph Gray. Tru-Art theatre, Spangler, Pa. — Small town patronage. Trimmed, with Hoot Gibson. — You will have to travel to equal Hoot in his Westerns. — Eugene Saunders, Saunders thes»r?> Harvard. III. — General patronage. Universal The Loaded Door, with Hoot Gibson. —For us Gibson is the best star Univer sal has. He certainly makes westerns that are different. Nothing impossible that only a super man could do. — R. Ross Riley, Wigwam theatre, Oberlin, Kan.— General patronage.. The Galloping Kid, with Hoot Gibson — We can bank on a crowd when we pu Hoot Gibson’s picture out in the lobbj He always makes good. — J. N Phillips Ideal theatre, Tahle Rock. Nebr. — Step On Tt, with Hoot Gibson.— Stand them, wtvftn Hnrvt Gibson’s pictures. Has This , is a Tack SINGLE HANDED. Hoot Gibson. One seems to get the crV is bad J. N. PhiT Rock, Nebraska STEP ON , Gibson. Th, one liking / the kind in, full o / one, thr aitendaffe Jack inwa. »p, it’s th? ealistic. Uni I good line Qt 1 i a fair price. J e. Lake Vil Lake. Provijibsoir— bey J ■on like thi< lh a big "A’l vo days. Thel Mrs. G Me : y City, Mic^j .etion, w'ith m picture ft It’s wo I -droad. Stran [ I Headin’ Wl | a western wit Fight scenes : versal is putt program piett E. Baradcl. .age. Ark., an :ence, La. — J The Fire I This is a goo inor. excitemi love story, ganger who 1 among th* o\ to see thePy fi from them. I fairly well oij ; 15 cents. — Pk imon. Idaho. V Western c for pep and a 1 Hoot Gibso 1 liked. He ore than pic ’atronage ; gr i S. Douse, ; Minnesota. Gentleman fr bson — Best \ t from start 3 *o days. E ‘opped and t /• Hoot Gib ,»od for me an' )rew good. I .-Ernest, Sto ite^-Xeighbo Sta^ Hoc 'ok out -ronar* *tures. That ^ should won ffook it. . Us ■per Had^ fi: n town of \* Three Knockouts in a Row! “BLINKY” “Never heard so much applause from patrons. An immense attraction.” WHITEHOUSE THEATRE, Milwaukee, Wis. “The RAMBLIN’ KID” “Played to a new record. Largest single day attendance in ten years.” STANDARD THEATRE, Cleveland, O. The THRILL CHASER” “Don’t miss it. A real horseback thriller.” LOS ANGELES TIMES COMING ! Another Sensational Outdoor Action Feature] “HOOK and LADDER” ! Ba | pla? vatcTI ] start al | this one^ | n.„n. IdaB The Load© — Action galoreB Saturday nights, junction with first cB Bill.” — M.'"M. Hansen, Ly^| nard, — Small town patroB 1 nmmed. with Hoot Gibson at his best. Your liver is off if yo like this one. We have been r* Universal pictures most of the tim< 1913 and find them as nearly 10* they make them. — Estes & Estes, S Town theatre, Brooklyn, Mich. — town patronaee ACTION. Star Hoot Gibson, i | what we call a real Western. Hoo^*I the pep. Advertising: four and < Town of 800, drawing GeijnanJ J patronage. Admission : 15-25. I good. Jerry Wertin, Winter | bany, Minnesota. Trimmed, with Hoot Gibson.A I Gibson’s, this one pleased. HoS I of my best stars. — E. J. Milho | theatre, Hazelwood. Ind. — Neigh fl • patronaee. HEADIN’ WEST. A Wester?* with Hoot Gibson that is sure a htsiffl Lots of action with a good story and Iri^ cast throughout Gibson is a real star and',, a drawing card here. Advertising: two sixes, two threes, five ones, newspaper, slide. Patronage: small town Attendance: good. T K Silverman. Columbia Theatre TRIMMED. Star: Hoot Gibson. AA [knockout! A bell-ringer. If there is no^| | more entertainment in the first reel of t jdPfll j picture than in the seven reels of “Foreviyfr i I’ll eat it — and it cost about one-third^ price. Advertising angles : advertise it$t' it will make good. Town of 2,500. j draw in small town. Admission_:_5rlCE m . fires ana forest fn a rebellion J are infuriated nts taken away Astern It drew Prices 30 and fex theatre, Sal* fibson. — Hoot is -Harry HobCity. Mich — Toot Gibson. — picture 1 ever /gh -action to run a ough comedy to >t pulls at a!l get Rex theatre, Saloatronaee. __ ^ Se" Hand, with Hoot Gibson. — ^xtrarg'ood. Hoot is a sure bet with me. Draws better than Mix or Hart, If your' patrons like Western comedy be sure tc* play this one. — J. C Rowton. Orphean* theatre. Quinton. Ofcja. — X e%hborhoo<^ ■hhh PRESENTED 6Y CARL LAEMMLE UnivepsalGibson Productions eowsedsvick ( Credit is accorded Exhibitors Herald and Greater Amusements for the reports reproduced above)