Moving Picture World (Nov-Dec 1923)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000561
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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Pictures That Have Made Money for Others — Will Make Money for YOU ! MONEY-MAKING SECTION Special Service Supplement to Moving Picture World, December 1, 1923 “Where the promise is performed,” is the slogan of a well-known New York advertiser. It is a slogan that might well apply to that department of Moving Picture World — Straight From the Shoulder Reports. For here is where the promise gives way to performance, where judgment gives place to actual results, where “maybe” is replaced by “it did.” Moving Picture World has prepared the special section herewith in the opinion that no better service can be rendered the exhibitor than to point out to him features that HAVE DONE THINGS. For here there is no guess work, here there is no doubt, here he need only weigh the words of other exhibitors, judge the applicability of results in their theatres to his own situation, and act accordingly. “Every picture is a first-run attraction until it has been shown in your town.” Someone said that a long time ago. In most cases it is a true remark. And particularly is it true of comparatively recent productions such as are represented in this section, but which are at the stage where they may be termed “good buys” for most theatre owners. We present our first “Money Making Pictures” section to exhibitors in the knowledge that the pictures represented herein, as shown by the Straight From the Shoulder Reports of theatre owners, constitute a list of definite, concrete profit-producing value.